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The top 10 yachting Instagram pages to follow

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Posted by Romina Radeva 24 Apr 2024

Want to stay up-to-date on the latest yachting news and industry trends? Or do you want to view inspiring superyacht lifestyle content? With so much yacht-related content on Instagram, it can be hard to know which accounts are worth following. But worry not! The team at Relevance Yacht has done the hard work for you. We’ve cherry-picked the world’s top 10 yachting Instagram pages to ensure your Instagram feed is filled with inspiring content that genuinely matters. Our selection of the top yachting Instagram accounts covers multiple facets of the superyacht industry, including luxury lifestyle, yacht marketing, and in-depth news and analysis. 

Top 10 yachting Instagram pages

1 – the yacht guy – 902k followers .

With 902k followers, the USA-based content creator, Alex Jiminez, posts unique travel and inspirational yachting content that has attracted hundreds of thousands of ocean lovers to his page. Constantly travelling to superyacht hot spots and always active at the boat shows, @theyachtguy keeps the world updated on the otherwise highly exclusive world of yachting. 

2 – Monaco Yacht Show – 100k Followers

The Monaco Yacht Show is considered the world’s most prestigious superyacht show, and as such, their Instagram account is a must-follow for those seeking inspiring superyacht content. 

The MYS 2024 kicks off in the principality on the 25th of September and runs through to the 28th of September 2024. The show brings hundreds of the world’s latest and greatest superyachts together in the iconic Port Hercules in Monaco. The annual event is renowned for its stellar superyacht lineup and industry-leading providers, including boat designers, shipyards, brokerages, crew recruiters, and luxury lifestyle brands. 

To stay updated with all the latest updates, follow the show’s official Instagram page @monacoyachtshow_official . 

3 – MRSuperyachts – 431k Followers

Run by Dutch native and Monaco-based yacht broker Mathijs, @MRSuperyachts is another popular yacht Instagram page to follow. Mathijs captivates a following of more than 431k yachting enthusiasts with regular video content on his life as a yacht broker and entrepreneur in Monaco. He also regularly attends the world’s leading luxury yacht shows.    

For a glimpse behind the scenes of luxury yachts and living the superyacht life in Monaco, follow @MRsuperyachts on Instagram. 

4 – Cannes Yachting Festival – 51.7k Followers

The Cannes Yachting Festival Instagram page is worth following, especially during the yacht show season. The annual event is hosted in the spectacular bay of Cannes and regularly attracts thousands of yacht buyers and industry professionals. This year, the show will be held from 10th to 15th September. Attendees can learn about the latest trends in boating technology and discover the best in contemporary and vintage boats, offering visitors a chance to expand their knowledge of the yachting industry.

Follow @cannesyachtingfestival on Instagram for all the latest from the luxury yacht show, including daily show updates, yachts on display and more. 

5 – Superyacht TV – 28.3k Followers

Superyacht TV, an international luxury television channel dedicated to the world of superyachts and life onboard, shares inspiring yachting content on its Instagram account, including information on the latest superyachts, tenders, toys, destinations, and yacht shows. Filled with stunning imagery, this inspiring yachting account is a must-follow. 

Follow Superyacht TV   and learn more about the superyacht industry.

6 – SuperYacht Times – 470k Followers

Posting epic superyacht imagery and behind-the-scenes videos of the ins and outs of the yachting industry, @ superyachttimes content is always engaging – especially during the yacht show period when the whole team is on location to catch the most exciting updates. Run by yacht photographer and superyacht content creator Charl van Rooy , @superyachttimes is a superyacht social media page offering an entirely new way of looking at superyachts. 

Follow @superyachttimes on Instagram to stay updated on the latest superyacht news. 

7 – Boat International – 497k Followers

Boat International is the largest international yachting magazine in the industry, covering everything from in-depth superyacht industry reports to the best luxury lifestyle. Follow their Instagram account for exciting interviews with superyacht designers, yacht industry leaders, and the latest superyacht business and lifestyle news. 

With a following of more than 497k, @boatinternational ’s Instagram page is well worth a scroll as part of the top 10 yachting pages to follow. 

8 – Fort Lauderdale International Boat Show – 55.2k followers

To understand the magnitude of boat shows, Fort Lauderdale International Boat Show’s Instagram is a must-follow. The world’s largest in-water boat show shares engaging and entertaining content year-round, including video content and reels showcasing previous year exhibitors, lineups, and notable yachting influencers. Set to take place from 30th October to 3rd November 2024, the prestigious show will bring marine and yachting enthusiasts from around the globe. 

Follow Fort Lauderdale Boat Show ’s Instagram for behind-the-scenes content and the latest news.

9 – YATCO – 13.6k Followers

YATCO provides yacht brokers, UHNWIs and their management teams access to one of the world’s most comprehensive yachting databases of luxury yachts for sale and superyachts for charter. Their yacht Instagram account is filled with some of the best boats on the market and exciting video content, including weekly yacht market reports hosted by YATCO’s Data and Intelligence Manager Victoria Schroeder.

To stay updated with all the latest news from YATCO, follow @searchyatco on Instagram. 

10 – Relevance Yacht – 5.2k Followers

Our final account in the top 10 yachting Instagram pages to follow is @relevance.yacht . Managed by the marketing experts at Relevance Yacht, the go-to yacht marketing agency, this niche Instagram account provides tips on the latest yacht marketing trends alongside boating industry insights. Headquartered in Monaco – the epi-centre of the yachting industry –  and working with the world’s leading superyacht brokerages and service providers, Relevance Yacht is perfectly positioned to provide the most insightful yacht marketing trends.  

Follow @relevance.yacht on Instagram. 

For more information on growing your digital presence in yachting or creating an effective yacht marketing strategy, get in touch to schedule an appointment with the digital marketing experts at Relevance Yacht today.

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SuperYacht Times

SuperYachtTimes.com is the leading superyacht website, updated daily with the most relevant and interesting superyacht news and information. In addition, SuperYacht Times also publishes the quarterly newspaper, The SuperYacht Times, in which readers around the world enjoy compelling superyacht stories and unique features from some of the industry’s most influential players, all accompanied by crisp, fresh photography.

“Often people only see the luxury associated with superyachts, but there is a lot more to it than that. It all starts from that first moment of creation – what other object can you create from a blank piece of paper, which is then made by skilled craftspeople exactly to your wishes? The whole process involves so many different kinds of trades and materials. There is something magical about it. From that point onwards, your enjoyment of the yacht only increases – exploring new places, experiencing new cultures and having the time of your life with family and friends from your home on the water. I believe that as an industry we can do a lot more to promote all of this and elevate the image of yachting worldwide.” – Merijn de Waard, Advisor to the Board and Director of SuperYacht Times

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