benetti yachts ceo

• LIFESTYLE , News , Yachting

Azimut Benetti, Marco Valle is the new CEO of the group

• May 27, 2020

Important change in the Azimut-Benetti Group’s top management team which is preparing for a really important evolution. On September 1, 2020, engineer Franco Fusignani will hand over responsibility for the Benetti Division in the hands of Dr. Marco Valle , currently in charge of the Azimut division.

With this appointment, once again, the Azimut Benetti Group shows how it is possible to globally evolve while preserving the typical values of a “family-run” company, light years away from the financial logic that has negatively affected the yachting sector.

The appointment of Marco Valle is not random since, thanks to the experience gained in 25 years of activity within the company, he combines extraordinary business skills and the ability to work in continuum with the business spirit and Paolo Vitelli’s imprint.

Engineer Fusignani will continue to be part of Azimut Benetti’s Board of Directors after September 1, for his experience gained in fifty years of work, offering all the necessary support in order to guarantee the efficient management of the integrated business, the different offer of product, the separate marketing and after-sales services of the two brands and their strengthening on the market.

Obviously, the desire to preserve the specificities and values ​​of each brand, whose distinct identities are the basis of the Group’s success, remains confirmed but it is equally clear that this choice aims to encourage the organic and unitary management of the business, with advantages in terms of effectiveness, timeliness and efficiency.

” Marco Valle, who joined the company 25 years ago, goes to the full support of the Vitelli family and the Group Board of Directors for this new challenge, which he will certainly be able to take with the same spirit of success that has marked his work, first as commercial manager of Azimut Yachts and, for four years, as CEO of the Azimut division”,

” We thank Franco for the great work he has done and continue to do in Benetti and the future continuity of his presence in the Group. Continuity deemed important to face new challenges in the face of an evolving market and generational change of current management “.

Azimut Benetti Group

Azimut|Benetti is the largest and most prestigious yacht manufacturer in the world. With 138 sales and service centers in 80 countries, the Group includes the estabilished Azimut Yachts and Benetti brands, each dedicated to a different market segment. The group also includes Lusben, leader of all luxury yacht refit and repair projects.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Language switcher

Browse categories.

You might be interested in

PRESTIGE F-Line 5.7, the evolution of the species

Helm seats for yachts: discovering the Besenzoni range with over 50 models

Official debut for the Solemar SE line: SE33 is the RIB we’ve all been dreaming of

Quick Group at September boat shows with great innovations for the superyacht segment

© 2021 – THE INTERNATIONAL YACHTING MEDIA Designed by BLive Communication

ABOUT YACHTINGNEWS.COM

Yachting News is an interactive multimedia magazine dedicated to the world of boating.

The International Yachting Media is the worlds most widely read boating magazines network. Whit its portal It broadcast its original contents in five languages and in more than 200 countries developing 950,000 views a week. Our web portals are the main source of information for yacht and boat owners, the place where they can find anything about their boating passion.

THEINTERNATIONALYACHTINGMEDIA.COM  | SUPERYACHTS.NEWS | YACHT DIGEST

VIRTUAL BOAT SHOW |  TUTTTOBARCHE |  TOUSLESBATEAUX |  TODOSLOSBARCOS

BOATING NEWS FREE APP

To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.

Subscribe For Latest Updates

Sign up to receive the best of Yachting News, sea trials, boat review and world premieres .

The only ADVERTISING FREE newsletter

• Today's news
• Reviews and deals
• Climate change
• 2024 election
• Newsletters
• Fall allergies
• Health news
• Mental health
• Sexual health
• Family health
• So mini ways
• Unapologetically
• Buying guides
• Labor Day sales

Entertainment

• How to Watch
• My watchlist
• Stock market
• Biden economy
• Personal finance
• Stocks: most active
• Stocks: gainers
• Stocks: losers
• Trending tickers
• World indices
• US Treasury bonds
• Top mutual funds
• Highest open interest
• Highest implied volatility
• Currency converter
• Basic materials
• Communication services
• Consumer cyclical
• Consumer defensive
• Financial services
• Industrials
• Real estate
• Mutual funds
• Credit cards
• Balance transfer cards
• Cash back cards
• Rewards cards
• Travel cards
• Online checking
• High-yield savings
• Money market
• Home equity loan
• Personal loans
• Student loans
• Options pit
• Fantasy football
• Pro Pick 'Em
• College Pick 'Em
• Fantasy baseball
• Fantasy hockey
• Fantasy basketball
• Download the app
• Daily fantasy
• Scores and schedules
• GameChannel
• World Baseball Classic
• Premier League
• CONCACAF League
• Champions League
• Motorsports
• Horse racing

New on Yahoo

• Privacy Dashboard

Azimut-Benetti, the World’s Largest Yacht Builder, Introduces a New CEO—and 9 New Boats

The Azimut- Benetti Group has named Marco Valle as its new chief executive officer. Valle, a 25-year veteran who was named CEO of Azimut Yachts in 2016, will now be chief executive of a joined Italian company that is uniting both brands for the first time. Azimut is considered one of the most respected production and semi-custom boat builders, while Benetti is the world’s largest builder of superyachts (by number of units), with a new gigayacht division with yachts over 330 feet.

Valle said in a press conference in Portofino, Italy, on Friday that he plans to “keep the two identities of the brands totally separate,” while also sharing the best practices of both groups. He said the company plans to increase its model numbers from 30 to 35, while also introducing nine new yachts over the next 18 months. “Since the beginning of the year, we’ve delivered 56 units and reasserted our dominance in yachts over 79 feet,” Valle added. “We’re also adding a new category of yacht that will be a trendsetter in the yachting world.”

Despite the complications of Covid-19 on production and distribution, Valle said the company saw its annual revenues increase from the start of the year, as demand soared for new boats.

In introducing most of its new models, the company also brought on stage a number of the different yacht designers it has worked with over the past decade, including Alberto Mancini, Ken Freivokh, Giorgio M. Cassetta, Enrico Bonetti, and Adrian Chisnell of RWD. The varied styles of these designers show the diversity of the different lines in the two brands.

Azimut’s new flagship model, called the Trideck was designed by Achille Salvagni and Alberto Mancini, and will debut in January. Azimut’s Flybridge 53, also designed too by Mancini, is likewise scheduled to make its debut. Mancini said that the Trideck will employ concepts of minimalism, taking its cues from the automotive industry. “It’s difficult to do because this type of yacht is not necessarily elegant, but we kept it as clean and linear as possible,” Mancini said during the press conference. “At the same time, you won’t believe how much space is available inside.”

Azimut also announced a new Magellano 30 Meter yacht as well as an upcoming Magellano 66 for 2021. For the US market, the brand will introduce a new Verve 42.

Benetti showed off its first Oasis 40 M in Portofino. The company said that 10 units have already been sold. Another Oasis will be added to that category. Benetti said it was adding another category called Motopanfilo , “which promises to restore to the fullest all the charm of the classic watercraft models that made the brand famous in the 1960s,” said Valle. The company also said a new 121-footer in its B.Yond category will be launched next September.

More from Robb Report

Sunreef Unveils a New 125-Foot Explorer Catamaran With Transoceanic Range

This 'Flexplorer' Yacht Is a Floating Luxe Loft That's Ready to Take On the Arctic

Amid Canceled Boat Shows, Azimut Yachts Will Hold Its Own Private 5-Day Event

Best of Robb Report

The Chevy C8 Corvette: Everything We Know About the Powerful Mid-Engine Beast

The World’s Best Superyacht Shipyards

The ABCs of Chartering a Yacht

Sign up for Robb Report's Newsletter . For the latest news, follow us on Facebook , Twitter , and Instagram .

Recommended Stories

Angels' ben joyce comes 0.3 mph short of fastest pitch ever recorded.

The Angels flamethrower struck out the Dodgers' Tommy Edman with some ridiculous heat.

Chicago Sky's Diamond DeShields responds to toxic fan after hard foul on Caitlin Clark

An incident involving Cailtin Clark and the Sky got ugly. Again.

Eagles start off season with terrible Jalen Hurts INT and fumble on shotgun snap

The Eagles had a sloppy start to their new season.

The maiden voyage of Blue Origin's massive new rocket won't be for NASA

The world will have to wait a little longer to see Blue Origin's massive New Glenn rocket fly for the first time. The first launch of a new rocket always poses enormous risk, both to the launch vehicle and the payload, and Blue Origin has been racing to get New Glenn ready for launch in a month's time. Blue Origin CEO Dave Limp acknowledged in a post on X that there was still much to do: "Still lots to do but progress," he said.

3 smart things to do when your savings account hits $10,000

Saving up $10,000 is a big accomplishment. But how you use that money is also important. Here’s what you can do with $10,000 in savings to improve your financial situation further.

Padres lose crusher to Tigers, giving up grand slam with 2 outs and 2 strikes in 9th inning

The San Diego Padres lost a game to the Detroit Tigers on Thursday in which they were one out and one strike away from winning a game that could be crucial in a playoff race.

Saquon Barkley has monster debut as Eagles beat Packers in Brazil

The Eagles got a big win to start the season.

6 most intriguing NBA teams heading into the season | No Cap Room

Dan Devine is joined by James Herbert from CBS Sports to talk about the 6 teams that they are most curious about heading into the 2024-25 NBA season.

Shohei Ohtani hits 45th HR to go with his 46 steals; he has 21 games left for 50-50 season

Can the Dodgers superstar do it?

Only Amazon Prime members can score these 7 secret deals, starting at just $9

Insider-only bargains include a $20 water flosser (that's 50% off) and $25 off a Samsonite carry-on with a 16,000-person fan club.

Home | Our DNA

A worldwide excellence with a family soul.

Building the most beautiful, innovative, technological and reliable yachts, being able to provide assistance everytime and everywhere in the world, requires great passion and shared values, like in a large family. Every new decision or path taken by the Group is inspired by our passion for the sea, by inspiring innovation based on a solid tradition of excellence and by the commitment to pursue new solutions today for an ever more conscious and sustainable future of yachting. This is the inspiration with which the Vitelli family has always guided the Azimut|Benetti Group. An entrepreneurial culture guided by the family values and based on the enhancement of internal talents, on which has built its own stability, necessary to seize and anticipate future opportunities.

Paolo Vitelli

Born in Turin in 1947 into a family of entrepreneurs, he founded Azimut when he was just 21 years old to make his dream come true: to set up his own business that would allow him to professionally pursue his great passion for boats and yachting.

After graduating in Economics and Commerce, at the age of 22, he became an importer for Italy of boats produced by some of the most prestigious shipyards in Northern Europe. This experience made him realise that the future of boating lay in mass production aimed at building reliable and safe boats with Italian taste and style, promptimg him to begin production under his own brand.

In the mid-seventies, Azimut launched a series of boats that were a great success. In the following years, Vitelli expanded the range from 8-10 metres to larger models, up to the iconic Azimut Failaka 105′ (30.8 metres), which was also sold to the Onassis family, and began exporting to North America, South East Asia and the Middle East. In the Eighties, Vitelli acquired Cantieri Benetti, a Viareggio-based shipyard with a history stretching back more than a century, and created the Azimut|Benetti Group.

The Nineties marked a period of uninterrupted and continuous expansion, every year all the proceeds were invested in the company’s development. The passionate and enlightened leadership of Paolo Vitelli, already in the middle of the decade, enabled the Group to achieve a turnover of 100 billion lire, which in 2003 would reach 403 million euros. In addition to expansion into international markets, Vitelli realised that it was product innovation that gave the company a strong connotation of reliability and prestige. Thus, he aimed to create yachts characterised by a precise style, elegance and strong innovation, introducing interior layouts and design that would later be imitated throughout the nautical world. A choice that, in 2000, led the Azimut|Benetti Group to win the title of the world’s leading producer of megayachts, a supremacy it has held uninterruptedly for 23 years.

In the 2000s, Vitelli expanded its production sites, acquired new shipyards and strengthened its network of technical assistance centres for clients, and built a number of marinas such as the Marina di Varazze, the Marina di Mosca, the Marina di Valletta in Malta and the Marina di Livorno. During this period, Vitelli confirmed himself as a visionary entrepreneur by continuing to invest, the first in the yachting industry, in technological innovation with a view to eco-sustainability, aimed at achieving an ever greater reduction in emissions and propulsion efficiency, with increasingly high-performance hulls, increasingly less polluting propulsion systems and the use of new materials such as carbon fibre to lighten the product.

Over the past two years, Vitelli has taken advantage of a favourable market to consolidate the Group, both by strengthening the management team and by dedicating himself to completing the succession of the company to his daughter Giovanna.

Giovanna Vitelli

Since 2000, Giovanna Vitelli has been a member of the Board of Directors of Azimut|Benetti SpA. From 2004, she has intensified his active participation in the family business with a focus on corporate strategy and product development, reaching the position of Deputy – Executive Chairman with direction on new model development and Group R&D.

It is her contribution the opening towards external designers and the drive towards innovative propulsive solutions, managing to combine, with a concrete approach, “what is possible now”, with a strong ambition for the future of sustainable yachting. Since March 2023 she is Chair of the Group.

The passion for yachting and the will to work actively to promote a positive development of this industry in Italy and Europe, lead her to take part in the Board of Directors of Marina di Varazze S.r.l., a company dedicated to the construction and management of the tourist port of Varazze and of Lusben Varazze Srl, a company dedicated to the refit&repair of yachts. Giovanna Vitelli also sits in the executive committee of Boot Messe Düsseldorf, which manages the organization of the Messe Düsseldorf International Boat Show and is Vice President of Sybass, the international association of large megayacht manufacturers. She is dedicated to the promotion of Made in Italy around the world, not only as Chair of Azimut|Benetti, whose yachts are an epitome of elegance and style typically associated with the excellence of our Country, but also as Vice President of the Foundation Altagamma, which brings together the companies of the high Italian cultural and creative industry, ambassadors of Italian style in the world.

She is a member of the Board of Directors of Breithorn Srl, a company dedicated to the management of the Grand Hotel des Alpes in Chamonix, the Hotellerie de Mascognaz and the Hotel Breithorn in Champoluc (Aosta). Member of the Board of Directors of Buzzi Unicem Spa, an Italian multinational company specialized in the production of cement and concrete.

Since 2018 Giovanna Vitelli has been Honorary Consul of Norway for Piedmont.

Marco Valle

Marco Valle boasts over 25 years of experience in the Azimut|Benetti Group and is the example of talent enhancement that the company has always pursued.

In 1996 he took his first steps within the sales division of Azimut Yachts. He immediately embarked on a path of professional growth that led him to hold increasingly important positions, up to that of Global Sales Director of Azimut Yachts until 31 August 2016. From 1 September 2017 Marco Valle is the new Chief Executive Officer of Azimut Yachts and takes responsibility for the economic and managerial results of the business line.

From 1 September 2020 Marco Valle is the new Chief Executive Officer of the Group.

Our Shipyards

Marco Valle To Become Group CEO of Azimut Benetti from Sept 1st

From September, Marco Valle will become the Group CEO of Azimut Benetti SpA. He will also take over the responsibility for the Benetti Division from Franco Fusignani who will remain on the Company’s Board of Directors.

Time waits for no man, and this appears to be the case at the renowned Italian boatbuilders Azimut Benetti SpA. They, along with the Vitelli family have announced that 75-year-old Franco Fusignani, will be handing over the responsibility for the Benetti Division on September 1st.

The Benetti division will be headed by Marco Valle, who is the current boss of the Azimut Division. Marco will take the helm of both Benetti and Azimut in his new position of Group CEO.

The decision is designed to unify the approach to business management and seeks to make the group more effective and efficient. The move should help to reinforce both brand’s specific values and characteristics.

Each brand has its own distinct identity, and it is these individual characteristics that have helped form the basis of the Group’s global success. Having both brands under the same management structure should strengthen the company’s position as one of the leaders in the world of luxury boat building.

Franco Fusignani will not be disappearing into the sunset. He will continue to be a board member at Azimut Benetti after September 1st. His 50 years of working experience should help to ensure efficient management of the integrated business and their respective ranges.

Azimut Benetti Group Chairman, Paolo Vitelli said: “Marco Valle, who joined the company 25 years ago, has the full support of the Vitelli family and the Group’s Board of Directors in this new challenge, which he will no doubt rise to with the same spirit of success that has been a distinctive feature of his work, first as Azimut Yachts sales director and for the last four years as CEO of the Azimut division.

We want to thank Franco for the great work he has done and continues to do in Benetti, and for his continued future presence in the Group. This continuity is thought to be important to tackle the new challenges of an evolving market and generational change in the current management team.”

Read more yachting and boating articles in our dedicated section here .

Share this:

• Click to share on Facebook (Opens in new window)
• Click to share on Twitter (Opens in new window)
• Click to share on Pinterest (Opens in new window)
• Click to share on LinkedIn (Opens in new window)

Saudi Arabia’s NEOM Places Order for Eight Candela P-12 Electric Hydrofoils

Wajer Yachts Unveils its Wajer 44 S at Ibiza’s Marina Botafoc

Make Your Bluewater Cruising Dreams a Reality Onboard the Contest 49CS

Paul Godbold

Founder, editor-in-chief.

Paul is the owner and editor-in-chief of Luxurious Magazine. He previously worked as a fashion model, was in the British Army and created companies in the technology, venture capital and financial services sectors. In addition to writing, he also proofs, edits, designs, lays out and publishes all the articles in the online magazine. Paul is a full member of the Chartered Institute of Journalists.

You must be logged in to post a comment.

• Blue Planet
• Destinations
• Yachts For Sale
• Yachts For Charter

Marco Valle Named CEO Of Azimut Benetti Group

BY APB Staff on 26 May 2020

Valle will combine management of Azimut and Benetti divisions

The Vitelli family and the Azimut Benetti SpA Board of Directors have announced that as of September 1, Marco Valle will become Group CEO, replacing Franco Fusignani as head of the Benetti Division. Fusignani, 75, will remain on the board of the Azimut Benetti Group. Valle is currently in charge of the Azimut Division, and after the change, will combine the Azimut and Benetti Divisions to ensure integrated business management, according to a statement.

“Marco Valle, who joined the company 25 years ago, has the full support of the Vitelli family and the Group’s Board of Directors in this new challenge, which he will no doubt rise to with the same spirit of success that has been a distinctive feature of his work, first as Azimut Yachts sales director and for the last four years as CEO of the Azimut division,” said Paolo Vitelli, founder and chairman of the Azimut Benetti Group.

“We would like to thank Franco for the great work he has done and continues to do in Benetti, and for his continued future presence in the Group. This continuity is thought to be important to tackle the new challenges of an evolving market and generational change in the current management team.”

Fusignani was appointed CEO of Benetti in the fall of 2018, after the departure of long-time CEO Vincenzo Poerio, who helped develop Benetti into one of the world’s most prolific superyacht builders. Azimut was founded in 1969 by Paolo Vitelli and in 1985, Azimut acquired the Benetti Shipyard.

At the end of 2019, Azimut Benetti Group was top ranked among superyacht builders, with 101 projects in build, and the Benetti Division launched its second superyacht over 100 metres, marking a new era for the yard.

Benetti has enjoyed considerable success in the Asia market. In June 2019, Benetti announced the sale of a 65-metre yacht to a Chinese client, with the yacht being the first sold by an Italian yard to fly the Chinese flag and be certified by the China Classification Society.

www.azimutbenetti.it

www.benettiyachts.it

Copy short link

Subscribe to our newsletter

Get the biggest stories from across the Asia Pacific, direct to your inbox each week

By SuperyachtNews 20 Jan 2014

Ferruccio Luppi takes over as CEO of Azimut Yachts

Ferruccio luppi, ceo of the azimut benetti group, will also serve as ceo of azimut yachts, taking over from paolo casani who is leaving the company to pursue other professional opportunities.….

Profile links

Azimut / Benetti (Lusben Shipyard)

Join the discussion

To post comments please Sign in or Register

When commenting please follow our house rules

Click here to become part of The Superyacht Group community, and join us in our mission to make this industry accessible to all, and prosperous for the long-term. We are offering access to the superyacht industry’s most comprehensive and longstanding archive of business-critical information, as well as a comprehensive, real-time superyacht fleet database, for just £10 per month, because we are One Industry with One Mission. Sign up here .

Sign up to the SuperyachtNews Bulletin

Receive unrivalled market intelligence, weekly headlines and the most relevant and insightful journalism directly to your inbox.

Sign up to the SuperyachtNews Bulletin

The superyachtnews app.

Follow us on

Media Pack Request

Please select exactly what you would like to receive from us by ticking the boxes below:

SuperyachtNews.com

Register to comment

Benetti names new CEO

Italian boatbuilders Azimut-Benetti Group has announced an internal reorganization in the top management at Benetti.

Franco Fusignani, who previously handled new product development and managed the Livorno and Viareggio sites, has joined the board as CEO of Benetti Business Line.

Christos Ramnialis was appointed the Bennetti Business Line vice president of development. He will report directly to Fusignani and will work on opening new markets, launching new products and strengthening the brand.

According to a company statement, Vincenzo Poerio has stepped down as CEO after 25 years, having decided to dedicate his energy to a new entrepreneurial challenge: his family farm.

For more information on Azimut-Benetti Group, visit azimutbenetti.it.

Related Posts

Marco Valle, who remains in charge of the Azimut Division, will take on the role of Group CEO at Azimut Benetti SpA on Sept. 1,…

Hatteras - Cabo Yachts has named board member Gary Smith as chief executive officer and Dave Goodman as chief financial officer of New Bern, North…

David Ross has been named CEO of Hamilton Marine International's new U.S. division. A veteran in the yacht industry, Ross brings 30 years of experience…

672 Wine Club

• Motorcycles
• Car of the Month
• Destinations
• Men’s Fashion
• Watch Collector
• Art & Collectibles
• Vacation Homes
• Celebrity Homes
• New Construction
• Home Design
• Electronics
• Fine Dining
• Benchmark Wines
• Brian Fox Art
• Chase United
• Disneyland Resort
• Sports & Leisure
• Health & Wellness
• Best of the Best
• The Ultimate Gift Guide

Best of the Best: Vincenzo Poerio Describes 30 Years in Yachting

The ceo of benetti yachts looks back on an ever-expanding industry..

Danielle Cutler

Danielle Cutler's Most Recent Stories

• Learjet’s Speedy New Business Jet Comes With Its Own Mini Executive Suite
• This New 146-Foot, All-Aluminum Superyacht Comes With a 3-Level Master Suite
• Heesen Just Sold Its Second Hybrid Superyacht, the Sleek 163-Foot Project Electra
• Share This Article

As  Robb Report  celebrates its 30 years of Best of the Best awards, we interviewed Italian yacht-builder  Benetti ‘s CEO  Vincenzo Poerio  to view those three decades through his industry’s lens. Lorenzo Benetti established the company in 1873 in Viareggio, Italy , and Poerio joined in 1993. Poerio shares how the industry has changed over the years.

Related Stories

• Carroll Shelby’s 1966 Ford Thunderbird Is up for Auction
• The Volkswagen ID. Buzz Is Already Being Turned Into a Camper Van
• Con Air? The U.S. Launches Investigation Into 4 Major Airline Loyalty Programs

When you started at Benetti in 1993, how were superyachts different from today? 

Most superyachts averaged about 80 feet, with very simple design and construction. Technology was basic. There were very few onboard electronics—​certainly nothing like today’s wired boats. The interiors were also classic, with walls and furniture built from cherry or mahogany. The bulkheads were marine plywood, so they tended to be straight. Now we use lightweight composite panels that can be shaped if the design calls for it. Other materials for interior designs are just as contemporary—fabrics, leather, gold, stainless steel, and marble or other stones you’d see in residential dwellings. The marble we use is often a skin attached to a carbon-fiber panel. Every ounce counts. Aesthetics are at a much higher level, but so are standards. We became more sophisticated as rules and standards became more complex.

Benetti FB269 Spectre  Photo: Benetti

What was your largest yacht back then?

Benetti built the 285-foot Nabila in 1980, but she was a rarity. In 2000, we also launched the 229-foot Reverie, which at the time had a massive internal volume of 2,000 gross tons . . . one of the largest interiors ever on a yacht. Now, many of the larger custom superyachts are closer to 6,000 gross tons. The average length may be increasing, but the internal space is what is really changing. Most owners seem to prefer having space and comfort over speed. They want the same comforts they have at home.

Are you seeing younger clients? 

Yes, and they don’t want to wait three years for their dream boats. They’re also pushing more contemporary styling, which we can accommodate in our larger fiberglass models, since fiberglass reproduces complicated shapes. At the larger end, we’re seeing increased demand for semi-​custom yachts to save a client two years in the build process. Redman Whiteley Dixon’s recent 184-, 207-, and 223-foot models in our Custom Class series have been well received. For both technology and design, it’s an exciting time for superyachts.

Danielle Cutler started covering yachts, marinas, and the yachting industry in 2005. Besides writing and editing yacht content for Robb Report, Danielle has worked for Yachts International and the…

Read More On:

• Best of The Best

More Marine

Kevin Costner Cruised on This Luxe 75-Footer Last Summer. Now It’s Debuting at Cannes Yacht Fest.

This New 161-Foot Explorer Yacht Offers 6 Days of Autonomy at Sea

Luxury Riverboats Are Giving Superyacht Charters a Run for Your Money

The ‘Titanic”s Iconic Bow Deck Has Partially Fallen Off, an Expedition Finds

Meet the Wine Club That Thinks Differently.

Receive editor-curated reds from boutique California producers four times a year.

Give the Gift of Luxury

Latest Galleries in Marine

Leapher Yachts Navix50 in Photos

10 Must-Haves That Will Make Your Yacht Trip Even Better

More from our brands, alaïa takes over the guggenheim for a new york city spectacular, channeling its past unforgettable american moments, ravens, chiefs draw 23-year ratings high in blockbuster nfl opener, andrew garfield and florence pugh bring steamy sex, sobs and wild birthing scene to tiff with ‘we live in time’, derek boshier, british pop artist who made work for david bowie and the clash, dies at 87, the best yoga mats for any practice, according to instructors.

Sculati and Partners

AZIMUT|BENETTI INAUGURATES THE NAUTICAL YEAR WITH A NEW CEO AND AN EXTRAORDINARY PROGRAMME OF NEW PRODUCT LAUNCHES

Azimut|Benetti restarts from Marco Valle, officially vested with the new role of Group CEO by Vice President Giovanna Vitelli at the annual meeting with the media that traditionally kicks off the nautical year.

• Download the press kit (ITA; ENG) from Onedrive
• Download the press kit (ITA; ENG) from Wetransfer

Since joining the company in 1996, Valle has been assigned increasingly prominent roles that have led him to take on the position of CEO of Azimut Yachts in 2016. He now has been chosen by the owners to harmonize the best practices of both brands, with the aim of creating synergies and developing ever-better efficiencies.

This past year, despite the halt imposed by the pandemic, the company – which has built its success by continually investing in the credibility and reputation of its brands – still managed to confirm its solidity and dynamism. The Azimut | Benetti season therefore begins with a highly promising outlook.

“I am extremely proud to declare that we have managed to ensure the delivery of all our orders, thanks to the flexibility that the company deployed at every level in the most difficult months. And that’s not all: with an increase in units sold – 56 to date – , we once again reasserted our leadership in the market of yachts measuring over 24 metres long”, says Giovanna Vitelli, who goes on to say that “the appointment of Marco Valle fixes an inconsistency in our reality that over time had brought Benetti and Azimut to behave more as cousins than as brothers. Both brands are now ready for a new dynamic of heightened exchange and optimisation. Marco, with his strategic, broad-range vision, his ability to promote teamwork, his knowledge of the market and, above all, his commercial intuition, is the right man to make this step”.

For his part, Valle emphasised how important it is to keep the identity of each brand intact and well-distinct, while fully respecting the signature characteristics of each shipyard.

It was always Valle who then introduced the second part of the meeting, focusing on the calendar of new launches scheduled for the next 18 months.

“Relying on a financial position that, despite this very complex year, has been further strengthened, we are now able to present a particularly rich program of product development. Our overall product range will increase from 30 to 35 models, thus essentially covering all the existing categories in the luxury yachting market, bringing the Collections from 8 to 10, adding the luxury explorer category, B.Yond and the whole Oasis experience. This will allow us to continue serving our international clientele with even greater accuracy, meeting their demands with a range that not only offers yachts from 12 to over 100 metres long, but also makes it possible to choose from very different and assorted styles of navigation and experiences on board”, explained Marco Valle.

In fact, the Company will be showcasing an impressive 9 new models in the next 18 months.

Working in partnership with a handful of designers who for some years now have been defining the new signature style of the two brands, such as Alberto Mancini, Ken Freivokh, Giorgio M. Cassetta, Enrico Bonetti (Bonetti/Kozerski Architecture), Adrian Chisnell (RWD), the collaboration continued in a crescendo of anticipations and surprises, all of which are already part of the production pipeline.

For Azimut Yachts the range spans from the new flagship model, the Trideck designed by Achille Salvagni and Alberto Mancini, which will be ready by next January, when the Flybridge 53 (designed too by Mancini) is also scheduled to make its debut, to the Magellano 30 Metres, the older sister-model of the 25 Metres, which celebrated her debut in Portofino with the world premiere of Gabriele Muccino’s short film dedicated to the yacht. Plus the new Verve 42, a new Flybridge, and the new Magellano 66.

Benetti, who celebrated delivery of the first Oasis 40 M in Portofino (10 units sold on paper), will consolidate this new category with yet another model and will welcome the addition of a new product category, that of Motopanfilo , which promises to restore to the fullest all the charm of the classic watercraft models that made the brand famous in the 1960s. Scheduled for next September, instead, is the introduction of the 37 M of the new B.Yond category.

Privacy Overview

CEO of Azimut Benetti Group also CEO of ‘Yachts’ Business line

• Inspiration

Related News

Popular news this week, popular news this month, latest news.

• Yacht Charter & Superyacht News >

Written by Zuzana Bednarova

Starting in the New Year, Ferruccio LUPPI, CEO of Azimut | Benetti Group, will also become CEO of the ‘Yachts’ Business line of Azimut|Benetti Group, taking over from Paolo CASANI, who is leaving the company to pursue other professional opportunities.

Ferruccio Luppi

Ferruccio LUPPI will also continue to act as CEO of the Azimut|Benetti Group.

President Paolo Vitelli has made the following statement: “I would like to thank Paolo Casani for his expertise and professional commitment in meeting the challenges of recent years. I am referring in particular to the launch and development of “Yachtique” (the Group division dedicated to boat owner services) as well as the major reorganisation of the “Yachts” Business Line. We wish him all the best in his future endeavours.”

Please contact CharterWorld - the luxury yacht charter specialist - for more on superyacht news item "CEO of Azimut Benetti Group also CEO of 'Yachts' Business line".

• Charity & Fund Raising
• CharterWorld News
• Classic Yachts
• Coronavirus
• Cruise Ship
• Ecological Yachts
• Expedition Yachts
• Expert Broker Advice
• Feature Superyachts
• Interior Design
• Legal & VAT Yacht Issues
• Luxury Catamarans
• Luxury Gulet
• Luxury Phinisi
• Luxury Trimarans
• Luxury Yacht Design
• Luxury Yachts
• Marinas & Harbours
• Marine Ecology
• Marine Electronics
• Marine Equipment
• Mega Yachts
• Modern Yachts
• Motor Yachts
• New Launch Yachts
• New To Charter
• Open Style Sports Yachts
• Private Jets
• Sailing Yachts
• Social Media
• Sports Yachts
• Superyacht Crew
• Superyacht Photographers
• Superyacht Products & Supplies
• Superyacht Refits
• Superyacht Reviews
• Superyachts
• Uncategorized
• Yacht Builders
• Yacht Charter
• Yacht Charter Destinations
• Yacht Charter Picks
• Yacht Charter Specials
• Yacht Delivered to Owner
• Yacht Designers
• Yacht Events & Boat Shows
• Yacht Fashion
• Yacht Industry News
• Yacht Photos
• Yacht Racing
• Yacht Racing & Regattas
• Yacht Safety Equipment
• Yacht Support Vessels
• Yacht Tenders
• Yacht Videos
• Yachting Associations
• Yachting Awards
• Yachting Business
• Yachts For Charter
• Yachts For Sale

Quick Enquiry

Superyacht news:.

Email Your Yachting News to: news @ charterworld.com

Azimut Benetti

Azimut|Benetti Yachting Gala 2013: Charity event

Motor Yacht Azimut 80 to be presented during Azimut|Benetti Gala

Genoa International Boat Show 2014: Positive feedback after the first three days

New 47m motor yacht PANTHERA (FB502) by Benetti

10 sensational superyachts with spectacular swimming pools

Superyacht KAŞIF on route to the 2024 Cannes and Monaco Yacht Shows

45m custom superyacht SAN will debut at the 2024 Monaco Yacht Show

Leapher Yachts unveils 49m luxury explorer yacht NAVIX50

Inaugural CROYA Charter Show announced for 4th to 6th October 2024 in Split, Croatia

31m luxury yacht CARPE DIEM available for charter in the Bahamas

OCEA delivers 33m motor yacht ARAOK II to her new owner

39m sailing yacht LINNEA AURORA launched by SES Yachts

A luxury charter yacht is the perfect way to encounter New England’s fall foliage display

55m superyacht YN20555 is launched by Heesen Yachts and named superyacht SERENA

Charter yachts offering citizen science opportunities around the world

Late summer special offer on board 72m superyacht ARBEMA in the Western Mediterranean

The global authority in superyachting

• NEWSLETTERS
• Yachts Home
• The Superyacht Directory
• Yacht Reports
• Brokerage News
• The largest yachts in the world
• The Register
• Yacht Advice
• Yacht Design
• 12m to 24m yachts
• Monaco Yacht Show
• Builder Directory
• Designer Directory
• Interior Design Directory
• Naval Architect Directory
• Yachts for sale home
• Motor yachts
• Sailing yachts
• Explorer yachts
• Classic yachts
• Sale Broker Directory
• Charter Home
• Yachts for Charter
• Charter Destinations
• Charter Broker Directory
• Destinations Home
• Mediterranean
• South Pacific
• Rest of the World
• Boat Life Home
• Owners' Experiences
• Conservation and Philanthropy
• Interiors Suppliers
• Owners' Club
• Captains' Club
• BOAT Showcase
• Boat Presents
• Events Home
• World Superyacht Awards
• Superyacht Design Festival
• Design and Innovation Awards
• Young Designer of the Year Award
• Artistry and Craft Awards
• Explorer Yachts Summit
• Ocean Talks
• The Ocean Awards
• BOAT Connect
• Between the bays
• Golf Invitational
• BOATPro Home
• Superyacht Insight
• Global Order Book
• Premium Content
• Product Features
• Testimonials
• Pricing Plan
• Tenders & Equipment

The story behind Benetti: The House of Yachting

As one of the oldest shipyards in the world, Benetti describes itself as The House of Yachting to encapsulate its 150 years of history, experience, tradition, and knowledge. Benetti’s legacy includes some of the world’s most recognisable yachts, including Spectre , Freedom (ex: Reverie ) and Soundwave (ex: 11.11) , that have been created by leading designers, such as Giorgio Cassetta and Stefano Natucci.

“The House of Yachting should not be understood as a proper brand per sé,” says Marco Valle, the Azimut | Benetti Group’s CEO. “It is a way of describing the shipyard which contains a promise to its clients and partners. Benetti has such a presence in the yachting industry because it is The House of Yachting, and that is what has allowed the shipyard to develop such a unique and valuable offering.”

Founded in 1873

Benetti’s impact on the superyacht sector is monumental, with 362 yachts measuring over 24 metres delivered to date according to BOATPro. One yacht that proved to be a huge turning point for the brand was the 86-metre Nabila. The largest and most extravagant superyacht on the water when she was launched in 1980 she set new standards in the sector. The build ultimately led to financial trouble for the build, but this then opened the door for Paolo Vitelli to purchase the brand.

Now more than 40 years later, this milestone has been followed by a myriad of modern-day successes, which have all contributed to Azimut | Benetti Group’s status as the world’s most extensive yacht and megayacht network.

In 2016, Benetti took a bold initiative to create a building hub dedicated to the construction of yachts over 80 meters. From this shed came the likes of the 107-metre Luminosity , 107-metre Lana and 108-metre IJE – the trio of yachts delivered in 100 days in 2020 that broke Benetti’s 100-metre barrier and set a new record for the industry.

More recently, the Benetti B.Yond 37M established itself as the greenest model in its class. The technologically forward and revolutionary semi-custom design features four decks and a steel hull powered by a hybrid system.

Not just a builder

While expanding its portfolio, Benetti accrued the knowledge and ability to meet increasingly innovative and demanding orders. Time and time again, the yard delivers on its highly-engineered naval platform with beautiful finishes, future-proof decor and technology – all of which benefits from Benetti’s rich history, experience and heritage.

“Benetti is not just tradition, it is also continuous innovation, a constant effort to put its deep knowledge at play to anticipate the desires of its owners and the latest trends on the market,” explains Valle. “The House of Yachting’s purpose is to set Benetti’s all-encompassing standard as a benchmark in the global luxury yachting scene.”

Another contributor to The House of Yachting’s high standards is the yard’s cooperation with brilliant architects and designers. Since the 1980s, Benetti saw a rising evolution in size and complexity of the yachts, which demanded input and expertise from the likes of Sinot Yacht Design, Bannenberg & Rowell Design, RWD, Cor D. Rover, Bonetti/Kozersky and Studio Lazzarini Pickering. As a result, Benetti was able to become one of the most versatile and innovative builders that delivered on design and functionality in a uniquely recognisable style.

Benetti’s Order Book

Today, Benetti reports a full order book until 2027, filled with a variety of custom builds and yachts from its five-category fleet: Class, B.Yond, Oasis and B.NOW. With 58 upcoming superyacht deliveries recorded on BOATPro, Benetti’s two sites in Viareggio and Livorno are working non-stop.

“There are more than 200 suppliers in our supply chain, and we have developed a relationship of value and trust with each one of them,” explains Valle. “We involve our partners in all of our future projects so that we can keep growing together.”

A superyacht ordered with Benetti can take up to five years to be completed. For Benetti owners, the wait is nothing short of worthwhile. “Our owners are lovers of beauty, deep connoisseurs of aesthetics and art, with very clear ideas about the design and technologies they want on board and are therefore willing to wait longer to have their Benetti yacht,” explains Valle.

“They identify with our values and know that we can guarantee them very high-quality standards. They know that Benetti is able to respond to any of their wishes because we guarantee thorough control over every phase of the project – from design to the realisation of every smallest detail – following them step by step at every stage, including after sales.”

Nautical success

The Azimut | Benetti Group is the world’s largest superyacht builder by total length of yachts under construction in BOAT International’s Global Order Book , and has been since 1999. The secret to this success? “We do really believe that one of the reasons for our success as The House of Yachting lies in our origins,” says Valle. “Benetti has its roots in Tuscany, in what is still today one of the main hubs of the yachting industry, while at the same time being the cradle of art.”

“Being this close to cities such as Florence, Pisa, and Siena, just to mention a few, has certainly influenced the development of this concept of elegant beauty that we want to embody in our yachts and that our owners have come to appreciate and recognise,” he adds.

To find out more about The House of Yachting and Benetti’s future builds, contact the yard directly here .

More stories

• Compare Yacht

• Azimut World

Find a dealer

Charter club, news & events, azimut|benetti group trains the protagonists of tomorrow’s yachting world.

The driving force of the industry in which Italy is the global leader, Azimut|Benetti Group has set up its own Academy, offering a holistic training approach and four action areas to promote the professional growth of employees and create new jobs by training the professionals most in demand in the yacht industry. 

Avigliana, June 13 th , 2023 – Azimut|Benetti Group announces the creation of the  Azimut|Benetti Group Corporate Academy , a  business school  designed to train top  yacht industry professionals , with the dual aim of supporting the professional growth of its employees and of creating the roles most in demand in order to  generate new jobs .  An initiative aimed at enhancing the merit and professionalism of current and future employees, which has always engaged the company’s founder, Paolo Vitelli, and was strongly desired by Giovanna Vitelli in her first months as President of the Group.

The  Azimut|Benetti Group Corporate Academy  is the first in the yachting world to look at the industry as a whole, bringing a  holistic approach  to training and a teaching model that embraces  technical know-how and handcrafting expertise ,  managerial development  in addition to  education and guidance projects  set up in partnership with vocational training agencies, secondary education institutes and universities. It is an ambitious programme, based on sharing the values and skills that have put the Group at the top of the world ranking of superyacht producers for the last 23 years.

The training is structured in  four action areas : the  Shipyard Academy  and the  Executive Academy , which provide upskilling, reskilling and executive education for Group employees, the  Development & Career Path , split into multiple internal growth paths, and lastly  Education and Guidance  Projects for students. Underlying all this is an awareness of the opportunities offered today by the yacht industry and of the role the company plays in this  strategic segment for Italy :

“We are at the forefront of a growing industry in which Italy leads the world rankings and that is always looking for specialists to recruit. Our Group employs some of the world’s top professionals and our network of partners and suppliers is second to none, making it both a responsibility and a privilege to share this heritage in order to create new opportunities for people inside and outside the Yard,”  commented  Azimut|Benetti Group CEO Marco Valle .

According to  La Nautica in Cifre  ( Yachting Facts and Figures ), the study published by Italian yacht industry trade body  Confindustria Nautica  in September 2022, the sector contributed over €5 billion to Italian GDP in 2021, up 31.4% on 2020. Total employees rose 9.7%, with a peak of 14.7% in new builds.

The shipyard area is also the focus of the Shipyard Academy, which has been set up in partnership with Turin-based training organisation  Fondazione Casa di Carità Arti e Mestieri di Torino  as part of the Innovative and Sustainable Integrated Mobility Academy promoted by Regione Piemonte and launched officially on  June 5, 2023 . The courses – over  18,000 hours of training  – will promote a  culture of continuous improvement , valuing and strengthening the skills required by the company  in order to train highly specialised professionals  in the techniques of bodywork production, carpentry, outfitting, and mechanical and hydraulic assembly.

“The Shipyard Academy has been created to focus on ‘homo faber’ and the ability to create and build, celebrating both the craftsmanship that is an integral part of the production process and the great professionalism of our workforce, which has always been one of the company’s distinctive features,”  explained  Santi Carlino, Azimut|Benetti Group Chief People & ICT Officer .

Also beginning this summer are the courses offered by the  Executive Academy , designed to ensure the supervision, spread and development of the Group’s business culture by promoting the values of talent and professionalism. Receiving a total of more than 28,000 hours of training,  Azimut|Benetti Group managers will take part in leadership development programmes  designed to strengthen their skills in the areas of communication and listening, people management and decision making. The training path will also include classes that focus on specific requirements, such as the customer experience in the luxury industry.

Santi Carlino  added:  “The Executive Academy offers our managers specific training activities identified by needs analysis processes as essential to achieve our strategic change management and organisational development objectives. The programme aims to boost the skills needed to excel in business”.

The two Academies are the natural continuation of the process of learning corporate values and skills that begins with  onboarding and induction into the Group  and takes the form of the  professional growth plan  for employees, which is structured in corporate career steps.

The Azimut|Benetti Group Corporate Academy extends the  vocational education  project launched by the company to  attract young people to the yacht industry and facilitate their transition to the world of work . For a number of years, in fact, the Group has been working with  professional schools  to train specialists in the areas of carpentry, outfitting and bodywork, with  secondary education institutes  to implement skill adaptation strategies aimed at developing mechanical and naval study plans for training naval operators, with the  maritime technical college  to train young captains and crew, and with  higher education institutes  on activities ranging from the development of new technologies to induction and co-teaching.

CONTINUE TO GO BEYOND, WITH US

Follow us on WECHAT

Please keep me updated on everything about this yacht.

Non venderemo mai i tuoi dati, manterremo i tuoi dati al sicuro e non condivideremo mai i tuoi dati con terze parti per scopi di marketing. You can update your contact details at any time by emailing [email protected] or change your mind by clicking “unsubscribe” in any email you receive from us.

I have read Azimut Benetti s.p.a. privacy notice and:

I agree to receive the newsletter about Azimut’s world from Azimut Benetti s.p.a.

I agree to receive, via email, informational material regarding Azimut products from Azimut Benetti s.p.a..

We have successfully received your request and will contact you shortly.

Our newsletter will provide you with the latest news, on boat launches, previews and shows.

You will soon receive your first newsletter with the latest Azimut news.

Complete the form below to be contacted by a dedicated dealer who will gladly respond to your questions and requirements.

I agree with the disclosure of my personal data to other companies belonging to Azimut Benetti s.p.a. group and /or to third-party companies affiliated with Azimut Benetti s.p.a. for the sale of its products.

We have successfully received your request. One of our select dealers will contact you shortly.

Specify your request

Fill in the required fields and submit the form.

I have read Azimut Benetti s.p.a. privacy notice.

Thank you for your interest

Find anything, super fast.

• Destinations
• Documentaries

Azimut Yachts Division Announce New CEO

By B. Roberts

The Azimut-Benetti Group has announced the appointment of Paolo Casani as the new CEO of the Azimut Yachts Division – one of the leading companies in the luxury yacht sector.

Paolo Casani began a sterling career with the company in 2008 after 25 years of experience in the fashion and luxury goods sector. The Yachtique Division of Azimut-Benetti was successfully directed by Casani until he was appointed the new CEO of the Azimut Yachts Division.

Paolo Casani is set to take over many of the responsibilities carried by Gianni Cucco, the previous CEO of Azimut who holds ten-years of experience at the top of the company. Cucco was recently called back by Chairman Paolo Vitelli to temporarily direct Azimut Yachts and help select his successor from amongst the company’s internal resources. Azimut stated in the most recent release that having now completed his duties, Gianni Cucco will remain with the company to support the Azimut division and will continue to carry out some corporate activities.

The Azimut-Benetti Group has decided to split its activities into two main areas: boats up to 30m, headed by the new CEO of Azimut, Paolo Casani, with help from the head of the Atlantis Division, Luca Sburlati, and boats over 30m which will be directed by Vincenzo Poerio, a historic company manager who has worked as CEO of Benetti for 18 years, and will from now on also be responsible for the Grande Collection models branded Azimut Yachts.

More news About…

Companies linked to this story, more news from ..., industry news.

Più popolari

• Ucraina Russia
• Calciomercato
• Cinema e Serie TV
• Kamala Harris
• Podcast daily news
• Prima Pagina oggi
• Oroscopo Fox

In evidenza

• Il Tempo delle Donne
• Corriere TV
• Sfoglia il giornale
• Gli eventi del corriere
• Le guide del Corriere
• PIANETA 2030

LOGIN: TECNOLOGIA E INNOVAZIONE

• LA SCELTA GIUSTA

7 - Il settimanale

• Buone Notizie
• Scienze & Ambiente
• VIDEO - Corriere TV
• Torte salate
• Wine & Cocktail
• Scuola di Cucina
• Il Bello dell'Italia
• Oroscopo di Paolo Fox
• Geni invisibili
• Questa è l'Europa
• L'ultima volontà
• Tutta colpa di Basaglia
• Il Corriere racconta
• Essere Grandi
• Prime alla Scala
• Processo all'Auto Elettrica
• Sull'ali dorate
• Tech Emotion
• I divini dell'Olimpo
• La Milanese
• Arrampicare
• Tienimi la mano
• Mi fido di Lei
• Solo è il coraggio
• Le figlie della Repubblica
• Mama non mama
• Dante Italia
• Dizionario Italiano
• Sinonimi e Contrari
• Dizionario Inglese
• Dizionario Come si dice
• Dizionario Latino
• Dizionario Modi di dire
• Dizionario Citazioni
• Dizionario Spagnolo
• Dizionario Francese
• Dizionario Tedesco
• Italians di Beppe Severgnini
• Lettere al direttore
• Dataroom di Milena Gabanelli
• Il tweet del Direttore
• Ultimo banco di Alessandro D'Avenia
• Il caffè di Gramellini
• Facce nuove di Paolo Lepri
• Lo dico al Corriere
• Padiglione Italia di Aldo Grasso
• Finanza e Mercati
• Fisco e Tasse
• Borsa in tempo reale
• Family Business
• Economia del futuro
• Indici Borsa
• L'Italia genera futuro
• L'italia che investe
• Calcolatori
• Professionisti
• Pianeta2030
• Chiedi all'Esperto
• Domande&Guide
• A Scuola con Corriere
• La Scelta Giusta
• Sanremo 2024
• Cinema e Serie Tv
• Sanremo 2023
• Sanremo 2022
• Sanremo 2021
• Festival di Venezia
• Sanremo 2020
• Festival di Cannes
• Cardiologia
• Nutrizione & diete
• Ricette salutari
• Depressione
• Figli & Genitori
• Dermatologia
• Reumatologia
• Muscoli, ossa, articolazioni
• Disabilità
• Sportello cancro
• Malattie Infettive
• Il Medico risponde
• Esami del sangue
• Tumori webapp
• Malattie Rare
• Cuore webapp
• Neuroscienze
• Il tempo della salute
• Calendario e risultati Serie A
• Classifica Serie A
• Risultati live
• Champions League
• Europa League
• Coppa Italia
• Nations League
• Olimpiadi Invernali 2022
• Europei 2024
• Mondiali 2022
• Calendario Gare Formula 1
• Calendario Gare Moto GP
• Classifica Piloti e Costruttori F1
• Classifica Piloti e Costruttori
• Nuova Mobilità
• Mobilità Sostenibile
• Auto d'epoca
• Saloni ed Eventi
• Marche Moto
• L'Esperto Risponde
• Blog Heavy Rider
• Manutenzione
• Elezioni Politiche Camera 2022
• Presidente della Repubblica
• Elezioni Europee 2024
• Risultati Referendum 2022
• Elezioni Regionali 2024
• Elezioni Spagna 2023
• Elezioni Comunali 2024
• Elezioni presidenziali Francia 2022
• Trova il tuo partito
• Elezioni USA Midterm
• Elezioni Politiche Senato 2022
• Podcast "Questa è l'Europa"
• Webreportage "Questa è l'Europa"
• Super Tuesday
• Elezioni USA 2020
• Risultati USA 2020
• Elezioni Germania 2021
• Infografiche
• Scuole elementari
• Università
• Scuole medie
• Test orientamento/ammissione
• Scuole superiori e licei
• Simulazione test medicina e altri
• Maturità
• La parola della settimana
• A scuola con il Corriere
• Uomini: I segni del cambiamento
• La felicità adesso
• Beauty & Bellezza
• Sfilate Donna
• News & Business
• Sfilate Uomo
• Cura di cane e gatto
• Io e Milo: storie di animali
• Adozione di cane e gatto
• Bonnie & Co.
• Animal minds

Video - Corriere TV

• Video Sport
• Video Motori
• Video Ricette
• Video LOGIN:
• Video Salute
• Indice climatico 2023
• Meteo Milano
• Meteo Bologna
• Meteo Firenze
• Meteo Napoli
• Meteo Torino
• CHIEDI ALL'ESPERTO
• CALCOLATORI
• INNOVAZIONE
• PROFESSIONISTI
• L'Economia del futuro

Sangiuliano - Boccia, la storia dall'inizio: i post, le foto, le mail sul G7, il ricatto. «Non sono contenta di queste dimissioni»

Azimut Benetti, la presidente Vitelli: «Puntiamo a 1,5 miliardi di fatturato entro il 2025»

Giovanna Vitelli, presidente del primo gruppo  al mondo per la produzione di yacht oltre i 24 metri: «Il segmento dei grandi yacht continua a darci soddisfazione, penso alla recente vendita dell’80 metri Progetto Iron di Benetti, ma anche ai 9 yacht da 50 metri e ai 6 da 67 metri in costruzione»

Giovanna Vitelli, presidente di Azimut Benetti

Analisi, indagini, studi, previsioni. Poi c’è il campo di battaglia, quello fatto di barche da vendere e strategie da mettere in campo. 

Cannes Yachting Festival, la direttrice Ernoult: «Lavori di ammodernamento ma il contesto è unico: 700 barche»

di   Antonio Macaluso

Bene Azimut/Benetti, ma il mercato qualche segnale di rallentamento lo sta dando con chiarezza….  «Certo, non possiamo tacere che il mercato sia in generale in sofferenza da circa un anno, ha segni di rallentamento e questo si vede dall’andamento di aziende che operano sui segmenti minori. E’ possibile che non si tratti di una vera e propria crisi ma solo di un rallentamento fisiologico dopo anni di corsa sfrenata. Certo, anche in fase di frenata, il mercato si fa più selettivo e quindi arrivare forti, con un’offerta vincente, è quello che fa la differenza. Mantenere vendite e prezzo è la parola d’ordine. Benetti, per dire, ha un portafoglio ordini che si spinge fino al 2028. La qualità del prodotto e il prestigio del brand contano sempre di più, soprattutto in un mercato che rischia di vedere anche offerte di prodotti non di prima qualità venduti sottocosto pur di ridurre gli stock di magazzino. Cosa che la clientela più avveduta ha ormai capito e non sembra premiare. Bisogna poi dire che per certi versi - penso alla catena di forniture che era andata in difficoltà per la forte richiesta post Covid - questo rallentamento serva a ridare un po’ di riequilibrio. I Saloni nautici di settembre saranno più che mai un termometro della situazione e delle prospettive in una situazione di generale volatilità». 

Azimut Benetti, da El Caran di David Bowie a Nabila citato dai Queen: 150 anni di yacht

Quali sono gli ingredienti per rimanere competitivi in un contesto di sempre più serrata concorrenza: sono cambiate le priorità e come?  «Quando il mercato rallenta, il cliente diventa più selettivo e più che mai si vince con il prodotto. Oggi vincono i cantieri che riescono a coniugare innovazione e affidabilità. Noi abbiamo osato e lanciato prodotti che hanno saputo reinventare il modo di usare la barca e di fare yachting, conquistando anche le nuove generazioni di armatori e i newcomers. Tuttavia, non abbiamo mai perseguito l’innovazione fine a sé stessa, ma tenuto la barra dritta sull’affidabilità. In questo, ci ha aiutato la relazione che negli anni abbiamo saputo costruire con i fornitori, che ci hanno supportato quando, durante il Covid, la catena di forniture è andata in sofferenza. Innovazione continua e affidabilità sono gli elementi chiave del successo del gruppo e sono i valori che portano gli armatori ad esserci fedeli: le 5 unità del nuovo Azimut Grande 44M vendute prima del lancio sono state acquistate da armatori Azimut a conferma del fatto che i prodotti colpiscono per bellezza e innovazione tecnologica, ma che i clienti rimangono con noi – anche salendo di dimensione – perché le loro barche sono affidabili e sicure». 

Il Made in Italy è sicuramente un elemento che da solo genera interesse e attrae il potenziale armatore, ma è l’utilizzo della barca che negli anni è cambiato: quali sono le priorità e le tendenze?  «Noi privilegiamo l’eleganza allo sfarzo eccessivo, la marinità all’eccesso di design, il fatto-su-misura per noi dai migliori architetti del mondo. I nostri armatori amano la barca in quanto oggetto-barca, ricercano il contatto con il mare, la relazione con la natura. Lo dimostra lo straordinario successo dell’Oasis Deck™, che supera la prova del tempo: a breve a Cannes presenteremo il Benetti Oasis 40M BO116 e il Benetti Oasis 34M BO210, una nuova unità che conferma l’apprezzamento verso il modello Oasis 34M, che oggi conta 22 esemplari venduti e porta le firme degli studi RWD per le linee esterne e di Bonetti & Kozerski per il design degli interni. Siamo attenti nello scegliere architetti di rilevanza internazionale, provenienti anche da settori diversi da quello nautico, capaci di mettersi al servizio di questa filosofia che antepone la barca allo showroom. Penso a Matteo Thun e Antonio Rodriguez, che per la Serie Seadeck di Azimut hanno creato un design “conscious”, che valorizza la relazione tra uomo e ambiente esterno sia nelle scelte estetiche che nella selezione dei materiali: più sostenibili, riciclati o riciclabili, scelti anche per i vantaggi che offrono in termini di prestazione. Come il sughero impiegato al posto del teak per la pavimentazione degli esterni o la moquette prodotta con nylon rigenerato proveniente dalle reti da pesca». 

La scelta dei sistemi di propulsione del futuro è sicuramente il terreno sul quale – anche a livello di investimenti – si sta giocando la partita per i prossimi anni. Ogni scelta rischia di essere un azzardo o ci sono comunque delle traiettorie ineludibili o almeno sicure?  «Il tema è complesso e non vede una risposta univoca. Siamo in una fase di prototipia, con soluzioni diverse a seconda delle dimensioni. Come Gruppo Azimut|Benetti ci siamo concentrati sulle soluzioni che possano portare dei benefici oggi, pur avendo il nostro R&D aperti numerosi studi su tecnologie future. Siamo stati il primo gruppo della nautica a testare ed acquistare per tutti i propri utilizzi l’HVO da Eni Live, così utilizzando un carburante alternativo plug-in che consente la riduzione delle emissioni well-to-wake fino all’90%. I nostri test e le consegne avvengono già OGGI con HVO. Abbiamo scelto i migliori partner per portare la tecnologia automotive a bordo delle barche, sia ibride che diesel elettriche: risale al 2022 il sistema ibrido sviluppato con Siemens Energy sul Benetti B.Yond 37M, ed è in lancio proprio in questi giorni la Serie Seadeck, che grazie alla somma delle soluzioni tecnologiche applicate porterà ad una riduzione delle emissioni di CO2 del 40% in un anno di uso medio. La Serie Seadeck integra le migliori soluzioni oggi disponibili per abbattere emissioni e consumi energetici: abbina la riduzione del peso della sovrastruttura, ottenuto attraverso l’uso esteso della fibra di carbonio e una carena efficiente di ultima generazione, alle più innovative tecnologie in termini di elettrificazione: è la prima serie al mondo di yacht ibridi per famiglie e offre soluzioni differenziate in funzione dei bisogni dei clienti, dal Mild Hybrid Zero Emission Hotel Mode al un sistema full hybrid. Funziona come le automobili hybrid, passando dal diesel all’elettrico in relazione alla velocità. Si tratta di un progetto pilota che è interessante anche perché permette di raggiungere gli 11 nodi con la sola propulsione elettrica. Forti di questo impegno che cerca di abbracciare una nautica di larga scala, anche sotto i 24 metri, e non solo oggetti one off da 100 metri, ci siamo resi promotori con lo Yacht Club di Monaco e il Lloyds Register del Sea Index, un indice per misurare l’efficienza energetica degli yacht». 

Il quadro geopolitico sta subendo dei cambiamenti in termini di alleanze e influenze di blocchi economici. Cosa potrebbe comportare questo per un settore come il vostro? Potrebbero cambiare i rapporti di forza a livello di mercati di sbocco? Potrebbero aumentare i problemi o, viceversa, le opportunità?  «Da sempre, la strategia del Gruppo predilige una distribuzione equilibrata nei diversi mercati, proprio per ridurre il “rischio-paese” e per essere sempre pronti a cogliere eventuali opportunità. Oggi, gli scenari a cui guardiamo con attenzione sono due: la situazione negli USA, perché speriamo che non evolva in un clima di protezionismo che penalizzerebbe le importazioni nel principale mercato al mondo, e la situazione Gaza, che preoccupa sia dal punto di vista umano che dal punto di vista politico. C’è poi un aspetto legislativo a cui guardiamo con interesse, ovvero la possibile inclusione del bacino del Mediterraneo tra le zone ECA (Emissions Control Area), le aree in cui è richiesta l’adozione di speciali misure per contenere le emissioni navali e prevenire e ridurre l’inquinamento da sostanze come l’NOx, l’ossido di azoto. Oggi sono già zone ECA le coste del Stati Uniti, del Canada, dei Caraibi e di alcuni paesi del Nord Europa. Si tratterebbe di un’evoluzione legislativa importante dal punto di vista della sostenibilità ambientale e premiante per quei cantieri – come Azimut e Benetti – che da tempo dedicano impegno e risorse nella ricerca e nell’implementazione di soluzioni per ridurre le emissioni. Un esempio è il Benetti B. Yond 37M varato nel 2022, che combina filtri catalitici SCR – una tecnologia di controllo dei gas alimentata con una soluzione ibrida a base di urea – con il sistema E-Mode Hybrid di Siemens Energy per raggiungere una riduzione di consumi ed emissioni fino al 24% e di NOx fino a un massimo di 85%». 

Per concludere, cosa prepara Azimut/Benetti?  «Guardiamo al futuro con un approccio strategico a 360°, che ha come pilastri lo sviluppo di una gamma di prodotti sempre innovativi dal punto di vista delle soluzioni tecnologiche e di design, coerente espressione del posizionamento dei due brand e capaci di anticipare i desideri degli armatori di riferimento, rispondendo al principio che i tempi cambiano, le generazioni cambiano e l’evoluzione deve essere continua e sempre più sostenibile; il continuo investimento nel rafforzamento delle strutture industriali e del processo produttivo; la costruzione di un’organizzazione solida e stabile all’interno della quale le persone possano crescere e sentirsi coinvolte. Abbiamo completato un processo di cambio generazionale su tutti i livelli e oggi siamo un’azienda giovane. L’anno scorso abbiamo inaugurato l'Azimut|Benetti Group Corporate Academy, la prima business school del nostro settore dedicata alla formazione di professionisti di spicco e talenti emergenti nel settore degli yacht e in meno di un anno abbiamo raggiunto le 23.000 ore di formazione».

Corriere della Sera è anche su Whatsapp . È sufficiente cliccare qui per iscriversi al canale ed essere sempre aggiornati.-->

Scarica la nuova app L'Economia per un'esperienza personalizzata e senza pubblicità Grazie all’ intelligenza artificiale gli articoli e i consigli degli esperti del Corriere della Sera rispondono ai tuoi dubbi su Casa, Fisco, Risparmio, Pensioni e non solo; oltre alle news in tempo reale, le migliori firme e tutto quello che ti può essere più utile per una vita più semplice e informata .

6 settembre 2024 ( modifica il 6 settembre 2024 | 11:51)

© RIPRODUZIONE RISERVATA

Partecipa alla discussione

La lettura di corriere.it è in corso su un altro dispositivo.

Ti informiamo che con il tuo piano puoi leggere Corriere.it su 1 dispositivo alla volta

Questo messaggio verrà visualizzato su un altro dispositivo/accesso e tu potrai continuare a leggere le notizie da qui. L'altro dispositivo/accesso rimarrà collegato a questo account. Puoi accedere con il tuo account su tutti i dispositivi che desideri, ma utilizzandoli in momenti diversi secondo il tuo piano di abbonamento.

Perché tu o qualcun altro sta leggendo Corriere.it con questo account su più di due dispositivi /accessi. Il tuo attuale abbonamento permette di leggere Corriere.it solo su due dispositivi in contemporanea (computer, telefono o tablet).

Se sei abbonato con un altro account accedi con le tue credenziali. Se siete in 2 o più che utilizzano lo stesso abbonamento, passa all'offerta Family e condividi l'abbonamento con altre due persone. Altrimenti, fai clic su "Continua a leggere qui" e assicurati di essere l'unica persona che visualizza Corriere.it con questo account.

Ti consigliamo di cambiare la tua password cliccando qui