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This New 95-Foot Superyacht Is Like an Open-Plan Loft on the Water

Design-wise, the princess x95 is a rule-breaker. it's not only open and spacious inside, but also has an explorer hull for long-distance cruising., julia zaltzman, julia zaltzman's most recent stories.

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Princess Yachts officially debuted its new X95 Monday on Facebook Live, a platform that has become a sign of these times—virtual launches, instead of real boats at boat shows. But the unusual design of the X-series’ flagship also signals changing times for Princess, showing a bolder, more creative period for the UK builder, which is now making new design rules instead of following them.

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The X95—the “X” unofficially standing for explorer—is not only a sea change for Princess, but also for the 100-foot segment of the superyacht world. Princess’s goals for the X95 were an “open concept” and supersized flybridge, so owners would have greater freedom for layout choices, increased living space and more amenities in a smaller hull.

“We pushed the design language forward on this design,” Antony Sheriff, Princess chairman, said during a press conference last Thursday. “This was never going to be a traditional boat, but we asked ourselves how we could push it forward as a new design and still have it recognizable as a Princess.”

The X-95 has the same interior volume as a 115-foot yacht. It reaches a top speed of 24 knots, but, at 10 knots, has a range of 2000 miles.  Princess Yachts

The Princess team, working with its longtime naval architect Bernard Olesinski and Italian design house Pininfarina, spent months hammering out the initial concept. “We had everyone in the room during design reviews and that collaboration really stretched where we wanted to take the boat,” says Sheriff. “We also went into a level of detail that is standard in the auto industry, but not in the boating world.”

The details, both large and small, included making sure that exterior surfaces like the arch on the flybridge reflected light normally in all conditions. “Details like that make a big difference,” says Sheriff. “If the surface reflected light oddly at sundown, for instance, it would make that part of the yacht look off.”

There were even larger modifications to the interior. The designers decided to remove an internal helm and instead made the helm on the top deck the primary station for driving the yacht.

The sky lounge on the yacht offers excellent visibility, not only through the side windows, but also in the front and rear. Having this much space on the upper deck is a highly unusual design for a yacht this size. 

“The midway helm works for some, but it positions quite a large cockpit on the main deck, often leaving a small technical space beneath the helm position,” Andy Lawrence, Princess’s director of design told Robb Report . “By deleting the lower helm, owners can now use the main deck without interruption.”

In other words, instead of having a steering station in the middle of the room, owners can turn the long, unbroken space into a master suite, library, or cinema, or anything else that they fancy. Lawrence says this “open concept” provides 80-foot-long views from the rear of the boat all the way through the salon, up to the bow. That sense of openness is the same as an urban loft, where internal walls do not distort the view. Combine the sweeping space with an open-plan galley, Lawrence says, and the design becomes very popular with American yachtsmen.

“They like their open kitchen arrangements and to have the crew involved with the daily workings of the boat,” he says.

Room With a View: By taking out the helm station on the second deck, Princess designers could add a full-beam master suite with no structural impediments.  Princess Yachts

Beyond open space, supersizing interior volume was also a major design goal. The 670-foot interior is actually a 40 percent increase on comparable sized yachts . It’s even 200 square feet larger than the interior on Princess’ 114-foot model.

“Because you don’t have that helm hanging through the middle, we can play with different configurations and look at different usages,” says Lawrence.

Other big changes on the X95 include the sky lounge, which has been relocated to the top deck to optimize views. The beach club area also has a lounge area and galley which can either be used as guest space or extra crew cabin. Customized steps that extend backwards were added to the stern to turn the area into a transformer platform.

The designers paid very close attention to details on this yacht, including how light reflected off exterior surfaces at different times of the day. 

“It’s the first time we’ve used this kind of mechanism and it was made fully bespoke by Opacmare for us,” says Lawrence. “It’s about five feet wider than the biggest one they make, so it was quite a piece of engineering—and probably took about as long to develop as the rest of the boat.”

Increased efficiencies were designed into the X95. Deck space was increased by 10 percent, thanks to the “super flybridge,” which, unlike conventional flybridge models, is one continuous level. The new hull design offers 15 percent increased efficiency while running.

The unusual configuration includes a large foredeck on the top level. 

Naval architect Olesinski’s wave-piercing bow “artificially extends the waterline length of the boat,” says Lawrence. “Combined with the shape of the hull, that’s what gives you the efficiency.”

The yacht will have a range of 2,000 miles at a 10-knot cruising speed, but it also reaches a highly respectable top end of 24 knots.

The first X95 has been delivered and the owners are enjoying a shakedown cruise in the Med. Annie Reed of the Princess Design Studio said so much open interior spaces allows owners many ways to configure the yacht. Hull number one has book shelves on the main deck so the owner can keep his prized library on board. By contrast, the second boat will have floor-to-ceiling windows to allow in more light. “It’s those kinds of requests that the Princess Design Studio works well with,” she said. “It’s part of our ability to understand different international lifestyles.”

The open galley area allows clear line of sight from the rear cockpit up to the forward section of the main deck.  Princess Yachts

Sheriff, who came to Princess after running automobile manufacturer McLaren, says an X80 will be next in its X series. “This product stands on its own feet,” he said “It’s a really compelling recipe—significantly more interior volume and extended range. This product is a very different option for our customers.”

“It’s always good to have someone coming from outside the industry with fresh eyes to just look at what you’re doing and ask questions,” says Lawrence, regarding Sheriff. “Why do you do it like that? Why do people use the flybridge in that manner? I think it was a result of those questions that pushed us to come up with this new concept.”

With ten X95 models sold to different owners around the world, it would seem that the theory is working.

Check out other images that reveal the details of the X95’s design.

All Images Courtesy of Princess Yachts

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69 is a 29.0 m Motor Yacht, built in the United Kingdom by Princess and delivered in 2021. She is one of 21 X95 models.

Her power comes from a MAN engine. She has a gross tonnage of 140.0 GT and a 6.71 m beam.

She was designed by Princess (115 other superyachts designed), Bernard Olesinski (294 other superyachts designed) and Pininfarina (108 other superyachts designed).

The naval architecture was developed by Bernard Olesinski , who has architected 251 other superyachts in the BOAT Pro database - she is built with , a GRP hull, and GRP superstructure.

69 is one of 5872 motor yachts in the 24-30m size range, and, compared to similarly sized motor yachts, her volume is 27.56 GT above the average.

69 is currently sailing under the United Kingdom flag, the 4th most popular flag state for superyachts with a total of 887 yachts registered. She is known to be an active superyacht and has most recently been spotted cruising near France. For more information regarding 69's movements, find out more about BOATPro AIS .

Specifications

• Yacht Type: Motor Yacht
• Builder: Princess
• Naval Architect: Bernard Olesinski
• Exterior Designer: Bernard Olesinski , Princess , Pininfarina

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10 Largest Princess Yachts in 2023

In the world of luxury yachting, no name is more recognised than that of Princess Yachts. These vessels have been handcrafted in their UK factory in Plymouth for nearly 60 years, which means every inch of these impressive boats has been meticulously inspected and built with the modern yacht owner in mind. Princess Yachts are often at home on a weekend jaunt around the Mediterranean or cruising the UK coasts, but their larger models are made to go even further afield, becoming a luxury home on the water, with amenities and technology designed for comfort and leisure. Take a look at the 10 current largest Princess Yachts available on the market, and find out why bigger definitely means better for these large boats.

1. Princess Y72 74ft 9in (22.80m)

The Princess Y-Class focusses on luxury design, with attention paid to natural light and detailed finishing. The smallest of this range is the Y72, which still offers an impressive amount of space as a >70 foot yacht. The onboard flexibility of the Princess Y72 can be felt through its adaptable fixtures and fittings, that cater to your preference. The sociable layout of the main saloon combines a bar area and open plan galley, complemented by a state-of-the-art Naim audio system. Glass sliding doors connect the saloon and cockpit, with an integrated opening window aft for the galley. The transom boasts a spacious area for water sports, complete with a foldaway swim ladder and shower. There’s a blend of modern and classic tones throughout, with light woods, and panoramic windows, the yacht offers an enviable space to enjoy summer days. The engineered hull form of the Y72 even enhances fuel efficiency, performance, and maximises the onboard space while ensuring premium guest comfort regardless of sea conditions.

2. Princess S72 75ft 9in (23.09m)

One of the newest additions to the Princess Yachts fleet, which is already attracting a lot of interest in the yachting world. The Princess S72 forms part of the coveted Sportsbridge range from the S-Class. These sports boats offer an exhilarating experience, without sacrificing any of its generous interior accommodation, with facilities for entertaining, and relaxing. Recognised by its sleek profile, full-length hull windows, and twin MAN V12 engines, this large yacht delivers dynamic performance at speeds up to 36 knots. The cockpit features a unique U-shaped seating area, folding teak table, and servery unit for entertainment. Triple-sliding saloon doors seamlessly connect the interior and exterior, while the galley and bar create a smooth transition between spaces. Below deck, four ensuite cabins provide luxurious accommodation, and the sportsbridge offers outdoor living with a dining area and wet bar. The foredeck boasts innovative sunbeds, and the stern accommodates a spacious garage for water toys.

3. Princess V78 80ft 4in (24.48m)

Introduced in 2019, the V-Class of Princess Yachts brought a design incorporating a deep V-hull, allowing for speed and handling on a range of large yachts, with the familiar Princess luxury design throughout. The Princess V78 is seen as the flagship of the V-Class, with its craftsmanship and attention to detail evident as soon as you step aboard. The V78 offers a grand central access from the bathing platform to the flexible seating in the cockpit and spacious galley aft arrangement, made for socializing and entertaining. With a top speed of up to 39 knots, the V78 delivers impressive performance and agility, thanks to its resin-infused hull. There’s a hydraulic transom platform with a 4.45m tender garage and integrated launch system as a base for enjoying watersports. The titular deep V-hull maximizes space and ensures top speeds with efficiency, and the sleek exterior features knife-shaped hull windows and a progressive canopy styling blade. Its outdoor spaces are designed for adaptability, while the interiors boast meticulous craftsmanship and attention to detail, with creative solutions and seamless transitions between all spaces. The lower deck accommodates 8 people across 4 berths, each with a private en-suite. The master stateroom stands out with panoramic window flooding you with natural light.

4. Princess S78 80ft 11in (24.66m)

The next in the large yachts from the S-Class is the S78. This yacht leaves a lasting impression, with central access from the hydraulic bathing platform and intelligently designed cockpit modular seating, to the foredeck area, boasting innovative seating with convertible sunpads. The spacious exterior deck areas are designed for water sports and outdoor living, including a large, hydraulically powered transom and various seating areas to relax, socialize, and enjoy the ocean views. Inside, the main deck saloon is expansive and seamlessly connects to the outside world through full-length side windows. Dynamic lines and comfortable seating invite relaxation while enjoying the world-class audiovisual systems developed in partnership with NAIM. This sportbridge yacht offers a sizable free-standing seating area with a table, wet bar, and optional lava brick barbecue, with ample space for entertaining guests. And the Bowers & Wilkins waterproof speakers are ready to start the ambience for any occasion. In the lower deck, eight guests are accommodated in four exquisitely appointed ensuite cabins, all bathed in natural light from the hull glazing. The Princess S78 also includes an additional twin cabin aft for occasional guests or crew. The familiar accents of the Princess Design Studio, such as soft angled geometric furniture and hand-stitched feature panels, along with innovative metal inlays and marble tops, highlight the yacht as a worthy and exciting member of the S-Class.

5. Princess X80 82ft 7in (25.18m)

One of the newest yachts available from Princess. The X-Class was introduced in 2020 as Princess’ evolution of the M-Class, ushering in a new era of luxury superyacht. These are Superfly Yachts that incorporate every aspect of Princess Yachts into their spacious designs. Only the second yacht to be released as part of the X Class ‘Superfly’ family; the X80 has an extended flybridge deck and enclosed wheelhouse, boasting impressive design and increased interior space. The optional main deck master stateroom adds exclusivity, while optimized engineering ensures a comfortable ride, excellent seakeeping, and long-range cruising. The Princess X80’s stature is defined by enhanced features and a seamless ‘S’ shaped canopy. Inside, large windows illuminate the main deck’s saloon, galley, and dining area. Accommodations include a master cabin for 2 on the upper deck and 4 guest cabins below. This exceptional yacht offers a unique experience in its size range, and is popularly considered to be a “mini superyacht“.

6. Princess S80 83ft 5in (25.425m)

The Princess S80 is the latest addition to the S Class sportbridge range. Designed in collaboration with naval architects Olesinski and Pininfarina, it showcases Princess’ sweeping design language. The versatile layout offers owner operation or discreet crewed setup, with an open saloon or enclosed helm and crew accommodation for up to 3. Full-length windows, high bulwarks, and a teak deck define its flagship status. The cockpit features a garage, sunpads, and configurable seating, while sliding doors connect the exterior and interior. The lower deck offers four en-suite cabins, including a full-beam master stateroom. The sportbridge provides impressive outdoor living space, and the S80 is equipped with powerful engines for efficient performance and control options for challenging sea conditions.

7. Princess Y80 83ft 8in (25.495m)

The Y80 is a refined addition to the Y-Class range, offering elegant proportions and a timeless aesthetic. With its generous beam and voluminous main deck, it provides ample space and uninterrupted flow throughout. The exterior seamlessly connects the main deck to the flybridge, which features seating, dining areas, and a sunpad. The foredeck contains additional seating and another convertible sunpad. Below deck, you’ll find four en-suite cabins for up to eight guests, along with crew quarters. Typical of the Y-Class, you’ll find versatility; combining volume, maneuverability, and adaptability to varying weather conditions, all within the scope of the Princess Y80.

8. Princess Y85 86ft (26.2m)

Designed in collaboration with naval architects Olesinksi and Pininfarina, the Princess Y85 is a contemporary masterpiece, and welcome addition to the large yachts from the Y-Class. Combining luxury and craftsmanship, with a top speed of 31 knots and a deep-V hull, she offers exceptional performance and stability. The Y85 features a flexible galley arrangement, spacious interior, and a flybridge for al-fresco living. Her main deck provides panoramic views and a customizable layout, while below deck, four ensuite cabins accommodate up to 8 guests, supported by separate crew quarters. The master cabin is a highlight, flooded with natural light. Cutting-edge technology, including a Naim audio system, enhances the onboard experience. It’s easy to fall in love with Y-Class, and even easier when it comes to the Y85.

9. Princess X95 95ft (28.96m)

Only of the two masterpiece models currently available in the X-Class of Princess Yachts. The groundbreaking Princess X95, a Super Flybridge yacht that redefines luxury and design, has been made in collaboration with the renowned naval architect Bernard Olensinski and Italian design powerhouse Pininfarina. The X95 stands out with its striking exterior, similar to the Princess R35, and a unique open-concept layout that maximizes socializing and panoramic views. With a fuel capacity of 13,400 litres, this yacht offers an extensive cruising range for adventurous, extended voyages. The interior is designed for ultimate relaxation, featuring a full-beam master stateroom and three guest rooms accommodating up to six guests. Generous crew quarters ensure impeccable service, with a crew mess and accommodation for up to four crew members. Experience the future of yacht design with the extraordinary Princess X95, one of the biggest boats from one of the best yacht makers.

10. Princess Y95 95ft 6in (29.1m)

Introducing the largest of the Y Class range, and currently the largest Princess Yacht in production. Combining the elegance of the Y Class with the modern styling of the X95, this yacht offers a class-leading experience. Designed with a state-of-the-art hull form, the Y95 glides effortlessly through any weather, reaching speeds up to 24 knots. Its spacious and configurable layout, along with a large transformer bathing platform and optional ‘beach club,’ ensure maximum enjoyment on the water. This large yacht features ample crew accommodation, including an en-suite Captain’s cabin, and below deck, guests will find luxurious and private cabins, each with its own en-suite as well. The exterior design showcases expansive hull windows, providing breathtaking panoramic views. With impressive space and stunning interiors, the Princess Y95 sets a new standard in luxury yachting.

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The Largest Princess Yacht

What is the largest Princess Yacht in its size range?

Princess Yachts prides themselves in creating prestigious yachts full of top of the line luxuries and innovative creations. The boat builder currently has an impressive five class range consisting of its world famous X , Y , F , S , and V class. The question remains, which of these classes contains the largest Princess Yacht?

The Largest Princess Yacht | Y95

The Y95 maintains an LOA of 95 feet and 6 inches as well as a Beam of 22 feet and 3 inches. The large beauty provides cruising speeds up to 24 knots. Her accommodations are many with a large crew area as well as a full beam master stateroom and four well appointed ensuite guest cabins. Her large interior volume is enough to impress any guest or owner.

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Princess Yachts announced a big win at the 2024 Motor Boat Awards. The X80 took a well-deserved win in the Custom Yachts Category. “That lofty elevation, fulsome superstructure and super flybridge layout have proved so effective at luring in customers that they are now being widely mimicked in crossover craft all over the world.” -Motor…

Navigating Waves of Success | 2023 Recap

New Horizons As we bid farewell to 2023, it’s time to set anchor and reflect on the incredible journey we’ve had at Jefferson Beach Yacht Sales. Join us in a voyage of memories as we unveil our exclusive year-end recap video, highlighting the adventures, successes, and connections we’ve made over the 12 months. As we reflect…

The Forefront in Jet Tenders Takes Hollywood by Storm

Williams Jet Tenders takes the spotlight in the upcoming blockbuster, Argylle, a high-stakes spy thriller directed by Matthew Vaughn. The film features the SportJet 520 in a thrilling chase scene along the River Thames, showcasing its speed and sophistication. Distributed by Universal Pictures, Argylle boasts a star-studded cast and promises to redefine the spy thriller…

Unveiling the 48 Campeón | For the Bold

HCB Canter Console Yachts is unveiling an all new model HCB Center Console Yachts is rolling out a new flagship. The HCB 48 Campeón is the largest in the 40 foot range. She is also the fastest in her fleet. Innovation defines the newest HCB center console yacht, earning her the coveted innovation award at…

Work with the MBIA | Join the Michigan Marine Workforce

This is Your Opportunity to work with the MBIA and join the growing workforce in the Michigan Marine Industry The Michigan Boating Industry Association (MBIA) is looking for a great candidate to help grow and support the marine workforce in Michigan. The primary role of the MBIA’s open Workforce Development/Membership Coordinator position is to develop…

Upcoming Scholarship Opportunities | RBIEF

There are scholarship opportunities and career days ahead with the Recreational Boating Industries Educational Foundation Boating season in Michigan is over, but there are tons of opportunities when it comes to awesome, full-time, well-paying careers in the boating industry that last all year round. These boating industry careers cross many other industries including technicians, electricians,…

Erik Kruger Appointed to Michigan State Waterways Commission

Erik Krueger, JBYS Vice President, is now serving a role on the Michigan State Waterways Commission Board The Michigan State Waterways Commission is a several-member advisory board that works with the Michigan Department of Natural Resources on the use of dedicated funds, provided by boaters. The board is responsible for the acquisition, construction, and maintenance…

The Launch of the Ocean 182 | FLIBS 2023

Sunseeker Launches The Ocean 182 at the Fort Lauderdale International Boat Show 2023 following the 90 Ocean The all-new Ocean 182 has arrived. Following the ever-popular 90 Ocean, this latest addition to the Ocean family of Sunseeker yachts offers something completely novel in the Sunseeker range. Sunseeker launched the all-new Ocean 182 on opening day…

All-New Sunseeker 120 Yacht | The Superyacht

The Next Evolution of Sunseeker Unveils the 120 Yacht The stunning 120 Yacht is characterized by bold geometry, an athletic silhouette, immaculate style and effortless functionality. The main deck saloon has the intention of becoming a private retreat, offering flexibility to furnish with statement loose furniture suited to the taste of the owner. • An…

Absolute Yachts | Solar Panel Technology

Absolute Yachts has maintained a dedication to sustainability through its efforts in regards to solar panel technology Absolute has dedicated attention to sustainability for decades, long before it became such a topical theme. For this company, building the finest yachts on which to enjoy the marine environment has always gone hand-in-hand with the need to protect this…

All-New Sunseeker Ocean 182

Sunseeker Ocean 182 Launches in the United States at the Newport International Boat Show 2023 Sunseeker is rolling out the global debut of the new Ocean 182. The captivating interior space, innovative features, and exquisite detailing redefine comfortable yachting. The global debut took place at the Newport International Boat Show. The Sunseeker Ocean 182 is…

The Largest Absolute Yacht

What is the Largest Absolute Yacht? When it comes to the world of yachting, size often does matter. Absolute Yachts just announces its All-New Model, the Absolute 70 Navetta, and while this is one of the largest models in the brand name, there is only one model that takes the title ‘Largest Absolute Yacht.’ Among…

Double Award Win for Sunseeker Yachts

Sunseeker snags two major wins at the World Yachting Trophies for the Ocean 182 and 55 Superhawk Sunseeker Yachts received two awards at the 2023 World Yachts Trophies for its exceptional design innovation. The Superhawk 55 won ‘Best Exterior Design’ in the 45’ to 64’ category for its dynamic exterior profile and innovative lifestyle features….

The New Absolute Navetta 70

Discover the Allure of a Totally New Yacht The official press presentation of the Absolute Navetta 70, a totally new yacht whose originality, architecture, design and detailing make it a trend-setting, iconic craft that represents a new direction not only for Absolute but for the entire luxury yacht industry. The keyword that Absolute has chosen…

Do you need outboard motor repair?

The importance of outboard motor maintenance and why to contact a marine mechanic for repairs. Outboard motors need care and attention just like anything else. Regular maintenance not only ensures the reliability of your motor but also contributes to safe and enjoyable boating experiences. Just like any mechanical device, they can encounter various issues over…

Safe Boating with Dogs

A Guide for safe and fun boating with your canine companions. Spending a day on a boat can be a lot of fun, especially when you have your four-legged friend along. However, just like we take precautions to keep ourselves safe, it’s important to do the same for our dogs. Here are some easy tips…

Why Buy a New Boat

Smooth Sailing Ahead: The Pros of Buying a New Boat When it comes to leisure and adventure, few things can rival the thrill of setting sail on your own boat. The wind in your hair, the sun on your face, and the open water ahead – owning a boat is a dream cherished by many….

National Tell a Joke Day | Boating Edition

20 Jokes for Boaters on National Tell a Joke Day August 16th is National Tell a Joke Day. The day is dedicated to sharing laughs and smiles all day with everyone around you, and no one does jokes and puns quite like boaters. Don’t believe us? Just browse through the boat names the next time…

The Purpose of Boat Shoes & Shoe Etiquette

Step Aboard in Style: Boat Shoes and Shoe Etiquette on a boat Picture this: a warm, sunny day, a gentle breeze blowing through your hair, and the soothing sound of waves beneath your feet. You’re on a boat, ready to embark on an unforgettable adventure. But wait, before you set sail, have you considered your…

What is the most Visited Great Lake | Lake Michigan

Unrivaled Beauty and Adventure: The Most Visited Great Lake Beckons! Out of the five Great Lakes of North America, Lake Michigan is the most visited due to its popularity as a vacation destination and its numerous attractions. It is ranked the second largest Great Lake according to volume and the third according to its surface…

Drowning is the Silent Killer

Recognizing the Signs and Preventing Tragedy The summer sun beckons us to the refreshing waters of pools, lakes, and oceans, it’s crucial to remember that water can be both a source of joy and danger. We often associate drowning with loud cries for help and thrashing arms. The reality is far different. Drowning is the…

Lightning on a Boat | Safety Tips

Riding the Storm: How to Protect Yourself from Lightning on a Boat As a boater, encountering unpredictable weather conditions is inevitable. Among the various weather hazards, lightning poses a significant threat to your safety on the water. Understanding how to protect yourself and your fellow passengers from lightning strikes while on a boat is of…

Mental Health Benefits of Fishing

Reeling in Wellness and Well-being In today’s fast-paced world, finding activities that promote mental well-being is essential. Fishing, a beloved pastime for many, offers a unique blend of relaxation, connection with nature, and personal fulfillment. We explore the numerous mental health benefits of fishing and what it can bring to your life. Stress Reduction and…

Vessel Safety Check

Ensuring Safe Voyages: What is a Vessel Safety Check and Why You Should Get One A vessel safety check or Vessel Safety Examination (VSE), is a voluntary program offered by the U.S. Coast Guard Auxiliary and the U.S. Power Squadrons. It is a comprehensive inspection to assess the safety and compliance of your boat with…

Being Near Water Improves Your Mood

The Healing Power of Water: How Being Near Water Improves Your Mental Health In our fast-paced and often stressful lives, finding solace and tranquility can be a challenge. One of the most effective ways to restore inner peace and improve mental well-being is by spending time near water. Whether it’s a calm lake, a flowing…

Boating Etiquette

Boating etiquette refers to a set of common rules and practices that boaters should follow while on the water to ensure respect and consideration for others. Here are some tips for good boating etiquette: Be aware of your surroundings: Always keep an eye out for other boats, buoys, and potential hazards in the water. Stay…

Kevin McNally Teaches Boating Safety Class

Jefferson Beach Yacht Sale’s very own Kevin McNally took to the class room to share his knowledge and expertise on boating safety

Valhalla Boatworks | Hull Design

Valhalla Boatwork’s innovative hull design takes these dream center consoles to the next level Valhalla Boatworks has created a magnificent lineup of luxury center consoles. The dream V Series lineup consists of five models: The V-33, V-37, V-41, V-46, and the all-new V-55. One of the most important features of these world class models is…

Two Flagships, One Boat Show

Viking introduced two flagships at one boat show with the 90 Sportfish Yacht and the V-55 premiering at the Miami International Boat Show. The Viking Yacht Company is one of the leading semi-custom boatbuilders in the world. Viking held a press conference at the Miami International Boat Show for the world premiere of two new…

Princess Yachts Unveils the New Princess S72

Princess Yachts officially announced the all-new luxury Princess S72. The latest addition to the S Class range was unveiled at Boot Düsseldorf 2023. Princess Yachts invites eager anticipators to explore the all-new Princess S72. The new model was unveiled at the 2023 Boot Düsseldorf show. The S72 is the latest addition to the stunning S…

Sunseeker 90 Ocean Best Custom Yacht

The Motor Boat Awards has recognized the Sunseeker 90 Ocean for its, now, third recent award. During boot Düsseldorf 2023, the Sunseeker 90 Ocean Yacht received its third award as the best “Custom Yacht” at the Motor Boat Awards. The annual awards aim to celebrate the very best that the leisure boating industry has to…

Boaters Should Observe the Weather

Why Boaters Should Observe the Weather: The Best Apps to Keep You Safe When it comes to boating, understanding and monitoring the weather is an essential aspect of safety and enjoyment on the water. Mother Nature can be unpredictable, and being aware of changing weather conditions can help boaters avoid potential hazards and make informed…

The Avator 7.5e Electric Outboard

Mercury Marine seeks to expand boating access with smart battery technology. Introducing the Avator 7.5e electric outboard, meant to create ease of use and connectivity. Mercury officially introduced the Mercury Avator 7.5e electric outboard. The announcement occurred at the 2023 Consumer Electronics Show in Las Vegas. Avator is Mercury’s next step forward in marine innovation….

Winter Boat Maintenance PUNCH List

Have you submitted your winter boat maintenance PUNCH list? A punch list is a general list of boat maintenance items that need annual service. The best time to address this kind of work is during the winter months. It is however, important to get requests to your dealer or service provider early on. Furthermore, there…

The Industry’s First V10 Outboards

Mercury Marine is eager to announce to the marine industry the all new 350 and 400HP Verado engines. The first V10 outboard engines. Mercury Marine is a division of Brunswick Corporation (NYSE: BC). The brand is ready to unveil the industry’s first ever V10 outboards. This news came with the official launch of its all-new…

Duffy Is A Fully Electric Boat

Unplug, Untie, and Unwind A fully electric boat, Duffy’s are the first and finest of their kind dating back to the early launch in the 1970s. The brand is widely recognized for its premier cruisers that are electrically powered. The Duffy Motto – unplug, untie, and unwind. Easy Turns Duffy Electric Boats are known to…

New Absolute 52 Fly is the “Absolute Direction”

The 2023 new Absolute 52 FLY is the latest model in the Flybridge range, and it is a revolutionary yacht. This 52 possesses Absolute’s state-of-the-art design and engineering. It presents the brand’s extraordinary livability in this more compact dimension. She is an innovative work of marine architecture. She stands out as a dazzling highlight even…

Valhalla Boatworks V-55 The New Flagship

Earlier this year, Valhalla announced its latest addition to the V series. This new flagship, the Valhalla Boatworks V-55 is set to make its world debut at the Viking Yachts and Valhalla Boatworks VIP event in February. What to Expect The V-55 will be the largest center console Valhalla Boatworks has ever built. According to…

How to Drive a Jet Tender

Williams Jet Tenders claims the title of the original tender builders. It all started in 1996 with two brothers, John and Matthew Hornsby. Today, the brand is globally recognized for its creation of the world’s best tenders. For new owners or curious inquirers, how to drive a jet tender for the first time can seem…

Viking Makes Valhalla Boats

From the legendary Viking Yachts comes a new breed of center console that sets revolutionary standards Viking makes Valhalla boats and proudly introduced Valhalla Boatworks in 2019. Through this revolutionary company, Viking designs and builds high-performance center consoles. These center consoles maintain the same Viking quality, craftsmanship and expertise. Such expertise has led the marine…

The Smallest Princess Yacht

What is the smallest Princess Yacht in its size range? Princess Yachts is a prestigious boat builder established in the mid 1960s. Princess is located in Plymouth England where it manufactures some of the world’s most technically advanced yachts. The brand is renown for its culture of innovation, quality, and beauty. The boat builder currently…

What is the largest Princess Yacht in its size range? Princess Yachts prides themselves in creating prestigious yachts full of top of the line luxuries and innovative creations. The boat builder currently has an impressive five class range consisting of its world famous X, Y, F, S, and V class. The question remains, which of…

Valhalla Delivered Over 250 Boats

Valhalla Showcases Excellence with V41 Delivery. The company shows off the new Gap Tower beauty before its recent delivery to a satisfied customer.

Sailfish Uses Sailtech Construction

Sailfish uses Sailtech Construction. A whole of a product is the sum of its parts. In Sailfish’s case, the result is far greater than the sum of its component parts. Sailfish uses Sailtech construction. Each designed step of manufacturing reinforces, layers and strengthens the whole. The materials that do this provide a compounded interest on strength…

Introducing the New Sunseeker Ocean Range

Sunseeker introduced two new models at the Cannes Yachting Festival. These two new models result in the introduction of the new Sunseeker Ocean Range. At the Cannes Yachting Festival, Sunseeker made several exciting announcements. Sunseeker introduced two new models including the Ocean 156 and Ocean 182. Each of these models has a unique new naming…

Sunseeker 100 Yacht is Awarded ‘Best Exterior Design’

The Sunseeker 100 Yacht took ‘Best Exterior Design’ at the World Yacht Trophies The World Yacht Trophies is one of the most prestigious awards in the yachting industry. Such awards allow yachts recognition around the world. This year’s awards marked a success for the Sunseeker 100 Yacht. The exceptional Sunseeker won the ‘Best Exterior Design’…

New “Coolest Black Family” Series

Ebony and Discover Boating launch new “Coolest Black Family” series celebrating families who enjoy life on the water. EBONY and Discover Boating are bringing the stories of four black families to life. The “Coolest Black Family” series celebrates African American families enjoying life on the water. Each family shares their unique perspectives on travel and…

JBYS Earned Princess Exceptional Sales Achievements

Erik Krueger and Ron Silvia recently attended the Princess Yachts Dealer Meeting. While attending, Jefferson Beach Yacht Sales received two Princess Exceptional Sales Achievements Awards. We are happy to present to you: #2 in the United States for Sales Award of Excellence awarded to Ron Silvia. #2 in the United States for Dealership Award of…

Team JBYS at Boyne Thunder

Boyne Thunder is an annual poker run, not a race, where the winner has the best hand. The run takes place on the shores of Lake Charlevoix and Lake Michigan and is hosted by Boyne City Main Street. This one-of-a-kind event includes power boaters from around the country and supports local charities in the community. This year, Jefferson Beach Yacht Sales was a sponsor and also ran in this unique boating event with our 2022 HCB 42 Lujo.

Mercury’s New Four Stroke Outboards

Mercury Marine introduces new 25 and 30hp four stroke outboards platform – the lightest and fastest 3-cylinder engines in class Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced its next generation of 25 and 30hp four stroke outboards – engineered from the ground up to be lighter, faster and easier to operate and…

Positive Trim, Tab Down, and Throttle

How to get the most from a Sailfish VDS Hull using three easy steps It is often said (mostly from competitive owners) that Sailfish Boats have a “wet ride”.  This is because of the operational differences required in the Variable Degree Stepped hull versus a traditional vee hull bottom. A traditional vee hull performs well in many conditions, slicing…

Sunseeker Wins Innovation of the Year Award

Sunseeker has won the ‘Innovation of the Year’ award at the BOAT International Design and Innovation Awards 2022 Sunseeker is delighted to announce it has won the ‘Innovation of the Year’ award at the BOAT International Design and Innovation Awards 2022 for its spectacular X-TEND™ system. The awards acknowledged everything from architecture, styling, innovation and…

Valhalla Joins Yamaha Plastics Recycling Program

Valhalla Boatworks steps on board with Yamaha to join their Rightwaters Plastics Recycling Program Valhalla Boatworks is the most recent addition to the list of boat manufacturers currently recycling plastic protective covers through the Yamaha Rightwaters plastics recycling program. To date, the program, which launched in August 2021, is responsible for returning 17,911 pounds of…

Join Our Service Department

Come Aboard and Join Our Crew! We are on course to grow our service department and looking for talented individuals. Become a part of our story and start your next adventure with us. Service Technician | Marblehead, OH Diesel Technician | St. Clair Shores, MI Gas/Outboard Technician | St. Clair Shores, MI, Holland, MI &…

E15 Gasoline

Boaters Beware: MBIA warns boaters not to fill up using E15 gasoline. E15 fuel, which contains 15 percent ethanol, will be sold in the summer months this year as a way to lower fuel prices. In the past E15 was not sold between June 1 through September 15 – the typical boating season for most…

Building the V-33

Valhalla Boatworks shines the spotlight on the V-33 Brothers Bill and Bob Healey founded Viking in 1964 with a commitment “to build a better boat every day.” It’s a philosophy they still use, along with their sister company Valhalla Boatworks, six decades later. This philosophy is one that shapes the Valhalla V-33. The building process…

The Sunseeker 100 Yacht Revealed

Sunseeker 100 Yacht Revealed We are incredibly proud to unveil the 100 Yacht here in Poole with the owner in attendance to see, for the first time, this spectacular new model. Our project team has worked incredibly hard to present the first build and prepare the vessel for initial sea trials and testing. The second…

Behind the Scenes with Garmin

By David Schmidt | May 11, 2022 | Yachting Magazine Take an inside look at how Garmin turns ideas into tech by Yachting Magazine Google Maps directs me onto Garmin Way, and I absorb the scale of what I’m seeing. A seven- story tower punctuates an otherwise two-story landscape ahead. Maintained grounds, ornamental trees and…

Volvo Penta’s Corrosion Protection

Volvo Penta’s diesel engines were the first choice for numerous award-winning vessels. This achievement was recognized at the Work Boat World Awards where Volvo Penta won Best Small Diesel Engine Supplier 2020.

Center Console: All Purpose Boat

A Center Console is the Do-All Boat, and Great for the Money Versatility makes the center console a great option for any water adventure. This explains why the center console is among the most popular in the Sailfish lineup. Sailfish’s center consoles maintain a layout that allows boaters to do whatever, whenever. This layout accommodates…

Sailfish is Smooth and Steady

The technology behind the Variable Degree Stepped Hull System sets Sailfish apart from the rest The technology behind its smooth ride is one thing that sets Sailfish apart. No matter the water conditions, Sailfish’s unique Variable Degree Stepped (VDS) hull system delivers the smoothest experience and ride stability in its class. This VDS hull technology…

Williams and Sunseeker History

Williams Jet Tenders and Sunseeker International’s Bryan Jones discuss the shared history and partnership. Williams Jet Tenders took some time recently to sit down with Sunseeker International’s Marketing Manager, Bryan Jones, to find out about the shared history Williams and Sunseeker have. WJT: Sunseeker have been working with Williams for over 10 years now, can you tell us…

MCMF & MBIA Awarded State Grant

The Michigan Clean Marina Foundation and the Michigan Boating Industries Association have been awarded $302,700 in grant funding to increase awareness with boaters to prevent the spread of Aquatic Invasive Species The MCMF/MBIA funding project was announced March 1, during National Invasive Species Awareness Week (AIS Awareness Week). “With this funding we’re able to utilize…

Absolute Welcomes New Navetta 75

Absolute Introduces the Navetta 75, The Largest Boat in the Shipyard Twenty years after it was founded, the Absolute shipyard celebrates its success by introducing Navetta 75, the new fleet flagship. The largest boat in the shipyard, “The Absolute Sphere” is designed to expand the Navetta range. It is no coincidence that Absolute chose the…

Avator Electric Outboard Concept

Mercury announces the exciting new vision with its Avator electric outboard concept. This new development represents Mercury’s next step in marine innovation and advanced technology. The formal release of electric outboard products can be expected later in 2022 and 2023. Avator creates a new boating experience for Mercury’s global customers through the electrification of outboard motors….

Mercury Has New Joystick System

Mercury introduces Joystick Piloting for Outboards with Bow Thruster for Precision Control of Large Outboard Vessels Mercury Marine has introduced Joystick Piloting for Outboards (JPO) with Bow Thruster. This is the industry’s first outboard joystick system with full and seamless integration of a bow thruster. This new system provides the ability to maneuver larger vessels…

Valhalla Announces New V-55

Valhalla Boatworks announces the all-new V-55 center console – an evolution of Viking excellence. Twelve months after rocking the center console world with the introduction of the revolutionary V-46 center console, Valhalla Boatworks has stolen the spotlight again with the announcement of the all-new V-55. The latest flagship of the V Series is poised to…

Princess Y72 and F45 Best Flybridge

Princess Yachts Y72 and F45 Win The Motorboat and Yachting Best Flybridge Awards The Princess Y72 and Princess F45 were both awarded at the Motor Boat & Yachting (MBY) 2022 Motorboat Awards. The Princess Y72 was awarded winner for best Flybridge over 60ft. Judges took notice of the glamour, polish, and attention-to-detail. Such qualities are…

Absolute 48 Coupe Receives Award

The 48 Coupe is named the European Powerboat of the year 2022 in the “Up to 20M” Category Absolute Yachts is having a wonderful start to the year, and the Absolute 48 Coupe receives award. The Absolute 48 Coupé was awarded the European Powerboat of 2022 in the “Up to 20m” category. The winners were…

The Sunseeker Magazine

Sunseeker Encourages Boaters to Seek More with the Sunseeker magazine and Full Range Brochure. The official Sunseeker magazine provides readers with a true sense of what it means to buy into the Sunseeker brand. The magazine contains stunning photography as well as the latest industry news. Readers will also gain insight to Sunseekers newest models…

Importance of Hull Design

Boating Magazine highlights the importance of hull design in regards to Sailfish Boat’s “Variable Degree Stepped” hull design “The Sailfish 276 DC features the variable-deadrise concept, which provides a good balance between speed and stability.” In the world of boats, the major thing to consider is the importance of hull design and shape. Boats have…

Princess Announces All-New V50

Impeccable Handling and Advanced Technology Aboard the All-New Princess V50 – Efficient Volvo Penta IPS650 engines provide top speeds in excess of 30 knots – Sleek styling with an extended canopy to provide more usable outdoor space – Hand-crafted using premium materials of the highest quality, the V50 is stylish without compromising practicality or usability…

The Passing of a Legend

Viking Yachts Co-Founder Robert T. Healey Sr. (1929-2021) (New Gretna, New Jersey, December 14, 2021) – Robert T. Healey Sr., the co-founder of the Viking Yacht Company who helped build the company into an industry leader and led the fight that repealed the Federal Luxury Tax on yachts in the early 1990s, passed away last…

Tour the Sunseeker 88 Yacht

The Ultimate Yachting Experience The stunning all-new 88 Yacht showcases Sunseeker’s outstanding design and technology. This excellence, fueled by a passion to create the ultimate yachting experience for all on-board. The 88 Yacht’s exterior profile has black feature accents, angular hull glazing and glazed bulwark panels. These features make it one of the yard’s most…

Winterize Your Boat’s Electronics

Things to do to prepare your boat for winter. Sadly for many of us, the time has come. Before you put your boat up for the year, though, there are a few things you’ll want to do to winterize and prepare your onboard marine electronics for the upcoming inactivity. 1. Check cables/wiring. Check any exposed…

Sunseeker Wins Design Award

Sunseeker is delighted to announce its most recent win at this year’s Metstrade Boat Builder Awards Judges presented the “Innovative On-Board Design Solution” award to Sunseeker. This took place at a ceremonial event on Wednesday, November 17, 2021. The now multi-award-winning Sunseeker 65 Sport Yacht was recognized for its exceptional SkyHelm feature. The 65 Sport…

Seakeeper Maintenance Plan

Seakeeper Maintenance Seakeepers are designed to require minimal maintenance. Most of the critical components are contained in a sealed enclosure. This design protects these elements from moisture that could be corrosive. However, The closed-loop hydraulic circuit will need to be inspected and serviced periodically. The cooling circuit also requires occasional examination and maintenance. Follow the…

Volvo Penta Assisted Docking

Volvo Penta is a leader in technology that makes boating easier, safer, and more accessible than ever before. This commitment has been recognized at the 2021 METSTRADE Show where the Assisted Docking System received multiple DAME Design Awards. On November 16th the DAME Design Awards announced Volvo Penta’s Assisted Docking System was a joint winner of…

USCG Documentation VS State Titling

The Difference between Federal-Titling with the USCG and State-Titling Explained After purchasing a new boat, comes the question. Does the boat need to be federally-documented with the USCG or state-titled? What is the difference? There is often confusion surrounding these questions. Each form of titling has a specific set of criteria the vessel must meet…

New Frontier of Absolute Yachts

For twenty years, the shipyard in Piacenza, Northern Italy, has been a reference point for international boating. Here are the strengths of its luxury yachts. Absolute Yachts is an Italian company that, since 2002, has been building luxury motor yachts between 47 to 73 feet. Its three ranges | Navetta, Flybridge, and Coupé – offer a high level of design…

“Blue mind” is a term that describes the way water can positively affect our minds and emotions. When we spend time near water, whether it’s at the beach, a lake, or a pool, we often feel calm and relaxed. It’s like water has a special power to make us feel good. Imagine the feeling of…

Mercury Marine Gives Confidence

To some, boating is a performance-driven feast for the senses: the push of the throttle, the blast of the ocean air, the roar of the outboard engine(s) as the boat reaches plane. For others, it’s the overall stillness of the experience – the quiet connection with the boat and with those inside it – that…

Absolute’s Models Triumph at Cannes

Absolute’s Innovation and Engineering Efforts Were Rewarded in Cannes With the Debut of the 2022 Season. Absolute entered the French Boat Show with its full Navetta range, two boats from the FLY range, and two 2022 new models: 48 Coupe – the first versatile and sporty creation in the brand-new Coupe line 60 Fly –…

Garmin Wins Manufacturer of Year

Garmin also recognized as a Most Innovative Marine Company in annual Soundings Trade Only awards Garmin® International Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), the world’s largest and most innovative marine electronics manufacturer, today announced that it was named Manufacturer of the Year for the seventh consecutive year by members of the National Marine Electronics Association (NMEA) at its…

Absolute Yachts Presents the 56 Fly

LET CHARM AND PERSONALITY INSPIRE YOUR NEXT ROUTE  The result of engineering innovation, Italian design and a passion for details, the latest project by the Piacenza-based shipyard is called 56 FLY – The Absolute Charisma. Featuring a strong, confident personality, 56 FLY was created to be noticed and to fascinate boat owners with a proven mix of comfort and…

SEABOB Technology

Quality right down to the last detail. The SEABOB-Jet is the absolute paragon of cutting-edge technology. In order for the vehicle to live up to this claim, the drive unit was made using premium carbon elements, established ceramic coatings and precious metals resistant to salt water. Meticulously hand-crafted, this water sports vehicle is made of…

Yamaha Unveils MyYamahaOutboards

New App and Web Portal Improve Overall Customer Experiences, Enhance Outboard Values This summer, Yamaha Marine introduces MyYamahaOutboards, a new mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each…

Absolute Launches New Coupe Model

Absolute Yachts throws down the gauntlet to the luxury yacht industry with the new Coupé range: sporty, devoted to comfort, and highly versatile. The Coupé range has been completely re-invented by the Italian shipyard: the revolutionary ideas that have made Absolute’s models famous are back on board, enhanced by intriguing new features. For instance, they have…

Williams launches 10,000th Tender!

UK manufacturer Williams Jet Tenders leads the waves with the launch of its 10,000th tender. Williams Jet Tenders is the world’s leading jet tender specialist hits a milestone this week – Williams launches 10,000th tender. Williams Jet Tenders is a British success story that began, as all good stories do, in a shed. Two brothers…

How to Read Nautical Charts

Even if you’re new to boating, it’s unlikely that you’re completely new to GPS systems. Maybe you have a car GPS to get you from point A to point B; maybe you rely on a smartphone; or maybe you’ve gotten very, very skilled at navigating Google Earth to creep on your favorite Zillow listings. (No…

Absolute 1st With Assisted Docking

Featuring IPS engines on all boats, Absolute Yachts is the first shipyard to provide the new Volvo Penta Assisted Docking system on its entire range. Absolute and its engine supplier Volvo Penta build on their long-standing partnership to offer boat owners around the world the Assisted Docking system, the latest innovation launched by the famous Swedish manufacturer in 2021. By…

Sailfish’s Stalwart Stringer System Promise

The backbone of Sailfish Boats premium product. Boat manufacturers can talk all day about fancy fishing features or a boat’s rugged abilities. But ultimately the integrity of any boat comes down to its hull. And the integrity of any hull lies in its robust stringer system. Sailfish doesn’t cut corners or allow room for error…

Sailfish Adds New Touch

The classic walkaround design is made to fit a broad range of functionality. There are many unique advantages to this style boat, which hosts everything from family days on the lake to long fishing excursions. Sailfish’s 220 WAC model is no exception, and tells its own unique story of fun and adventure. The 220 WAC…

Center Console or Dual Console

Learn the subtle differences between the layouts to decide if you want a center console or dual console. Center Console or Dual Console? Both models are experiencing a surge in overall popularity – especially during the pandemic. With so many options available to anglers and families, it is important to understand the subtle differences between…

Volvo Assisted Docking Recognized

Volvo Penta’s Assisted Docking technology has been honored among the top products of the year by Boating Industry Magazine The top 50 boating products appeared in the May issue of the monthly boating trade magazine. They were chosen by the editors from hundreds of nominations, based on their impact on the industry, innovation and how…

Mercury SmartCraft Connect

Mercury Marine®, a division of Brunswick Corporation (NYSE: BC), today launched SmartCraft Connect, which allows boaters to use Garmin and Raymarine multi-function displays (MFDs) to access detailed information about the status and operation of their SmartCraft-compatible marine engines. For years, Mercury has made advanced engine monitoring and alerts available to boaters through its powerful VesselView technology….

Power of Sailfish Hull Technology

If you want to know only one thing that that distinguishes a Sailfish boat, it is the technology behind its smooth ride – specifically the Sailfish hull technology. Sailfish’s unique Variable Degree Stepped (VDS) hull system is designed to deliver the smoothest experience and overall best ride stability in its class, in all water conditions. Sailfish’s VDS hull…

Launching the New Absolute 60 Fly

The Evolution of The Absolute Shipyard Launching the NEW 60 Fly and Coupe’ Range for Generation 2022 Absolute Yachts approaches the start of boating season creating high expectations for the Generation 2022 new models. A very optimistic opening awaits their shipyard thanks to the launch of a brand new range, as well as two exciting…

Yamaha Recognize for Excellence

Yamaha’s U.S. Marine Business Unit accepted the 2021 National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft and Jet Boat as well as for Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this recognition in the Outboard Engine category every year…

The Valhalla V46 Just Got Better

Now Offering Mercury’s Game-Changing Verado Outboards The world’s best big center console just got better. Valhalla Boatworks (VBW) is proud to announce that it will offer Mercury’s new game-changing 7.6-liter V12 600-hp Verado outboards on the Valhalla 46, the newly introduced flagship of the V Series. “We’re extremely excited,” said Viking President and CEO Pat…

Sunseeker’s 65 SY | Volvo Penta IPS

When Sunseeker International revealed its radically new 65 Sport Yacht design in late 2020, it was almost certainly the sculptured exterior styling, innovative helm concept, and stylish interior appointments that initially caught the eye. But behind that sleek exterior is another impressive development that is set to have an equally impressive impact on the cruising…

New V12 600hp Verado by Mercury

Mercury Marine®, a division of Brunswick Corporation, today introduced the new 7.6‑liter V12 600hp Verado® outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry‑first features for a wide variety of applications. “With boats continuing to grow bigger and performance expectations…

Volvo Penta | Work Boat World Award

Updated V6 Offshore Outboards

Yamaha Marine kicks off 2021 with brand new product offerings including updated V6 Offshore outboards that combine new benefits with a reliable performance legacy. The new F250 and F300 V6 Offshore Digital Electronic Control (DEC) models boast built-in Digital Electric Steering (DES), Thrust Enhancing Reverse Exhaust (TERE) and other XTO Offshore®-inspired features. “The new, updated…

JBYS Adds Sailfish to Brand Lineup

Sailfish Boats has seen an immediate impact and growth spurt since the addition of Rob Parmentier as President and CEO. In recent months, Sailfish has added five new dealers to its list of partners, and Jefferson Beach Yachts Sales (JBYS) is excited to be among them. Erik Krueger, Jefferson Beach Yacht Sales Vice President, said,…

Absolute 64 Navetta is the “Best for Travel”

Best of Boats Awards 2020 Absolute 64 Navetta is the “Best for Travel” On Thursday, November 19th, the Best Of Boats Award 2020 award ceremony took place in Berlin. This is the only award in the motorboating world that aims at identifying the best yachts based on five categories: 1. Best for Beginners 2. Best for Family…

New Sunseeker 74 and 74 SY XPS

Sunseeker International has revealed its Predator 74 and 74 Sport Yacht will now be available as an XPS Limited Edition. Both yachts will feature dramatic new styling and numerous luxurious appointments which are only available together, as part of an optional package. The XPS package on offer is available with the largest 1900 MAN engine…

Volvo Penta Hits 30,000 Installations

Volvo Penta Inboard Performance System (IPS) units deliver a unique user experience Up to 30% reduced fuel consumption and 30% less CO2 emissions compared to traditional inboard shafts. The company has now supplied 30,000 Volvo Penta IPS solutions across the marine sectors. Environmental care has been a core value at Volvo Penta since 1972 and…

The New Viking 54 Convertible

Viking reaffirms its domination of the mid-size convertible with the new Viking 54 Convertible Following their mantra to build a better boat every day, Viking has consistently brought new and exciting yachts to you for 56 years. With multiple generations in various size ranges, their commitment to their customers and level of expertise shine through…

Best in Innovation 2020 Navetta 64

Sometimes we wonder if the real success is the one that makes you clap or the one that makes your heart beat. When talked about passion, well, the ambition could be to get both results. Thus, after having successfully overcame the initial confrontation with dealers, media and the first shipowners on board, the new Navetta…

Absolute 50 Fly- The Achievement

Success, Beyond The Most Ambitious Goals With an excellent balance between size and functionality, as well as a large availability of room devised to foster comfort, Absolute 50 Fly – The Absolute Achievement – captures the essence of our ambition: offering amazing size, maximum comfort, and absolute livability. This dynamic and innovative yacht is decidedly…

Sunseeker Superyachts Explained

The largest and most opulent in the range, Sunseeker Superyachts represent the finest in Sunseeker style, design, practicality and ingenuity. Superyacht Division The Superyacht Division houses a distinctive range of yachts from 30M-50M. The division allows clients to grow through the range of superyachts with greater flexibility in terms of design and layouts. From floor…

V Series Expansion: Valhalla Boatworks V-46

The V Series Expands with the Valhalla V-46 Building on the overwhelming success of the V Series high-performance luxury center consoles, the Viking Yacht Company has begun the next chapter in the evolution of the Valhalla Boatworks – the V-46. Viking announced the creation of Valhalla Boatworks (VBW) in February 2019, and introduced the first…

Mercury Awarded | Energy Efficiency

Initiatives reflect company’s belief that industry can champion significant and sustainable improvements to protect the environment Mercury Marine today was named a winner of the 2020 Energy Efficiency Excellence Award by Wisconsin’s Focus on Energy program. The award, timed to coincide with Earth Day, honors Wisconsin businesses, organizations and communities that make outstanding efforts toward…

Seakeeper 1 Launches

For the first time, stabilization available for boats as small as 23′ CALIFORNIA, Md. (February 12, 2020) – Seakeeper, the leader in marine stabilization, launched its newest, smallest, and most radically different model yet, the Seakeeper 1, today at a media event before the Miami International Boat Show.  The Seakeeper 1 is designed to eliminate…

Sunseeker 76 Yacht Wins Award

Sunseeker’s 76 Yacht was announced as the winner of the ‘Flybridges over 60ft’ award at the Motor Boat Awards. Held at a glittering awards ceremony in Dusseldorf and attended by global boat brands and industry VIPs, the award was a welcome win for one of Sunseeker’s most successful models in its range. The 76 Yacht…

Exceptional Sales Achievement with Princess Yachts

Team JBYS Recognized in England Team JBYS was recognized in England today, at the Princess dealer meeting, for our Exceptional Sales Achievement with Princess Yachts America as the #2 Dealership of Excellence in the United States! Incredible work on behalf of every crew member at Jefferson Beach Yacht Sales whose genuine standards of excellence across all…

Seakeeper Serious About Small Boats

Multiple efforts confirm commitment to making stabilization a reality for all boaters With the goal to stabilize every boat on the water, Seakeeper, the leader in marine stabilization, is taking large strides to make that goal a reality. There is no one-size-fits-all guide to stabilization, but one thing is certain – the smaller the boat,…

100th Sunseeker 52 Manhattan

100TH SUNSEEKER MANHATTAN 52 UNDERLINES ITS PLACE IN HISTORY Fastest selling model in the company’s history reaches a key milestone As of July 2019 JBYS has sold six 52 Manhattans! Sunseeker International is celebrating the production of 100 Manhattan 52s today, a very important milestone for the fastest selling model in the company’s history. The talented…

Princess Best Flybridge Up to 60′

Princess Wins Best Flybridge up to 60′ at 2019 Motor Boat Awards Princess is delighted to announce that the Princess F55 has won the 2019 Motor Boat Award for Best Flybridge up to 60ft. The awards are hosted by Motor Boat & Yachting magazine and are judged on the boat’s design, ability and value for money in…

Valhalla Pricing Announced

Valhalla Boatworks announces V-Series Pricing This new breed of center consoles sets evolutionary standards in performance, engineering, quality and fishing capabilities. Built by the Viking Yacht Company, Valhalla Boatworks was developed to fulfill a strong desire for high-end center console which is equally adept and equipped for coastal or offshore missions. The V series consists…

Braithwaite Brothers Receive Award

The pioneering brothers behind Sunseeker International were awarded the coveted Outstanding Achievement award at the 2018 Luxury Briefing Awards, held at The Savoy Hotel in London on Monday evening. In recognition of a combined career spanning more than 100 years, Robert and John Braithwaite’s remarkable story is one of innovation, daring, perseverance and the unwavering desire to create the finest luxury performance motor yachts in…

HCB Signs JBYS

HCB SIGNS JEFFERSON BEACH YACHT SALES AS LATEST ANNEX. HCB Center Console Yachts™ continued to enjoy traction in its new factory partner business model with the signing of Jefferson Beach Yacht Sales (JBYS). HCB creates custom, offshore center console yachts ranging from 39 to 53 feet, with a new 65-foot model debuting at the Fort…

Absolute 58 Fly Best in its Class

The “Asia Boating Awards” had already awarded Absolute in 2017, attributing to the Absolute 50 Fly, novelty of the nautical season 2016-2017, the “Best Flybridge Yacht up to 55 feet” award. A few days ago, another novelty of the Italian shipyard stepped to the podium: the Absolute 58 Fly has been proclaimed at the Singapore…

Exceptional Sales Achievement

Ron Silvia Congratulations to our very own Ron Silvia for earning a Sales Award of Excellence for Exceptional Sales Achievement with Princess Yachts! Ron is responsible for the presence of numerous Princess Yachts cruising up and down the Chicago River and throughout the Great Lakes. 

Williams Takes Order 100th MiniJet

WILLIAMS TAKES ORDER FOR 100TH MINIJET SINCE SEPTEMBER LAUNCH Williams Jet Tenders, the world’s leading jet tender manufacturer, recently took its 100th order for the new Minijet 280 following its world debut at the Cannes Yachting Festival in September. The Minijet 280 is the first in a brand new range for Williams, offering customers a smaller, lighter…

JBYS Earns Top Dealer for Absolute

Top Dealer in North America – 2016 Jefferson Beach Yacht Sales was awarded the 2016 Top Dealer in North America for Absolute Yachts at the recent Yachts Miami Beach Boat Show. As presented by the Absolute Ownership, JBYS won “for the passion, energy and enthusiasm deployed while introducing the Absolute brand into their region, where…

JBYS 5th Earns Distributor Award

Praise from Sunseeker International Once again, Jefferson Beach Yacht Sales has earned a Distributor of the Year Award from Sunseeker International! This is our 5th experience receiving such an award, and this time our award was given in recognition of annual SALES GROWTH. It was with great pleasure and pride that Greg Krueger, JBYS President, and…

Greg Inducted | MBIA Hall of Fame

JBYS President, Greg Krueger, was inducted into the Michigan Boating Industry Association (MBIA) Hall of Fame on December 1, 2011. “Greg has made great contributions to the MBIA and our industry during his time on the Board and throughout his life,” said MBIA President, John Ropp. “We owe a great deal of gratitude to Greg for…

JBYS Earns Sunseeker Award

Delivering the BEST IN THE WORLD Customer Service Once again, Jefferson Beach Yacht Sales has earned a Sunseeker Distributor of the Year Award from Sunseeker International in recognition of our achievements to deliver BEST IN THE WORLD customer service! It was with great pleasure and pride that JBYS president, Greg Krueger, accepted the 2011 award from Robert Braithwaite,…

JBYS Achieves Sunseeker Service Award

Distributor of the Year – Bronze Award We are please to report receipt of a Distributor of the Year Bronze Award in recognition of our achievements to deliver BEST IN THE WORLD customer service from Sunseeker Yachts. Presented to us on our very own piece of Royal Doulton, this award is a true honor – and…

THE DUFFY POWER RUDDER™

Our patented Duffy Power Rudder is yet another example of what sets Duffy apart from any other electric boat company out there. The Duffy Power Rudder was meticulously designed and built over a period of nearly 10 years using the knowledge we had accumulated from 30 years of prior experience building electric boats. The result is something that we are…

Jefferson Beach Yacht Sales Brand Family

Jefferson Beach Yacht Sales represents an impressive lineup of exceptional boat brands, offering a diverse range to meet every boating enthusiast’s needs. In addition to their premier boat offerings, JBYS also represents several brands of water accessories, ensuring a complete and enjoyable boating experience. With over fifty years of industry expertise, JBYS is committed to…

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Princess Cruises Extends Cruise Industry’s Best Price Guarantee on 2025 & 2026 Cruises

Now through dec. 15, “better than best price guarantee" lets smart shoppers book early with absolute confidence princes.

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FT. LAUDERDALE, Fla. (September 13, 2024) – After a successful launch earlier this summer, Princess Cruises is extending its “Better than Best Price Guarantee” offer through December 15, 2024 , so guests can continue to book their ultimate 2025 or 2026 cruise vacation with the added confidence they are securing the absolute best cruise fare available.

With the “Better than Best Price Guarantee” guests are assured that if they find a better fare for the same Princess cruise, stateroom category, and sail date at any time before their final payment, Princess will honor the lower rate and provide 120% of the difference in the form of an onboard credit. 

“Now is the best time to secure preferred itineraries to spectacular destinations in the accommodations you prefer – from balconies, suites and more – all at the best pricing,” said Terry Thornton, Princess Cruises chief commercial officer. “Plus, our exclusive guarantee covers the extended period from the initial booking all the way to final payment – a perk not always offered by other cruise lines.”

How it Works

If a guest who books a cruise between now and December 15, 2024, for any 2025 or 2026 departure, finds an active, publicly available lower cruise fare for the identical verified booking on princess.com prior to the final payment of the cruise, guests can submit a Guarantee Claim Form and Princess will give the guest an onboard credit (OBC) with a value of 120% of the difference between what the guest actually paid for the original booking and the located cruise fare*.

Compared to land-based vacations, Princess Cruises offers exceptional vacation value to more than 335 destinations, more than 90 countries and all seven continents. 

The Princess fleet, renowned for its well-appointed staterooms, world-class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences, and boundless activities, expands to 17 ships in fall 2025 with the addition of Star Princess, the second ship in the innovative new Sphere Class. 

No matter the cruise, Princess delivers a premium vacation with the line’s award-winning, signature Princess MedallionClass experience which offers unparalleled service and personalization. Guests booking can take advantage of inclusive packages like Princess Plus and Princess Premier which add popular amenities like WiFi, beverages, desserts, fitness classes, crew appreciation and more at an even greater savings of up 65% when the inclusive package amenities are purchased separately. 

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com .

Media Contacts

Contact information for members of the media

Negin Kamali, +1 661-753-1539, [email protected]

Briana Latter, +1 661-753-1538, [email protected]

About Princess Cruises

Princess Cruises is The Love Boat, the world’s most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

Additional media information is available at princess.com/news

Not a member of the media? 

Contact us at: 1-800-PRINCESS (1-800-774-6237) or 1-661-753-0000

More contact information is available on our Contact Us page

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Princess Yachts Reviews

The story began on Newport Street in Plymouth in 1965. It was here that ex-Naval officer David King and two friends started a company called Marine Projects.

Their first model, which was named Project 31 , was built on the hull of a Senior 31 and fitted out in a rented shed. This historic yacht was restored in 2015 as part of the yard’s 50th anniversary celebrations.

From such humble beginnings, Marine Projects made huge advances over the following years. This led to the 1969 launch of the Princess 32 – the first model to bear the name.

The 1970s saw Princess branch out into the burgeoning flybridge market with the Princess 37 V Hull. Designed by John Bennett and launched at the London Boat Show, this model was fitted with high performance inboard diesel engines.

Six years later the company began work on the Princess 30DS with a promising young designer called Bernard Olesinski. His name has since become a byword for the deep-vee hull. 1981 saw a buyout of the company, with South African businessman Graham J Beck taking the helm – he would remain the majority shareholder for the next 27 years.

In 1984 the launch of the Princess 286 Riviera cemented this company’s status in the high-speed sports cruiser market. Its twin 270hp Volvo AQ271/DP engines gave a top speed of more than 30 knots. Just a year later, the company followed up this success with the launch of the Princess 45, which was the largest production yacht in the UK – and there was clearly an appetite for larger yachts, as more than 400 hulls produced over the next nine years.

Export and expansion

The V-Class range was rolled out in 1994 with the arrival of the Princess V39 , which in its latest guise is still one of the company’s best sellers more than 20 years later. A 1995 tie-up with Viking Yachts of Gretna, New Jersey saw Princess break into the American market.

The 1990s also saw the yard move into a new purpose-built headquarters, still on Newport Street, as well as acquiring a new site in nearby Coypool.

But wasn’t until 2001 that the company was officially renamed as Princess Yachts International, with production split over three sites in Devonport, Plympton and Lee Mill. This year also saw the launch of Princess’s first M Class superyacht, the Princess 25M.

And in 2008 a buyout by L Capital allowed further expansion, taking the Princess range over the 100ft mark for the first time. This led to another new site – South Yard was leased from the Ministry of Defence for the development of the M Class range in 2009 and Princess was granted the lease for the premises two years later.

The yard is rightly proud of its environmental record, which was underlined in 2011 when Princess became the first British yard to achieve RINA Green Plus (Y) notation for its entire range. More recently, Princess teamed up with the Marine Conservation Society to launch a 2016 book called Enid & Her Magic Yacht, which aims to spread the environmental message to the next generation of seafarers.

Today the Princess Yachts collection ranges from the entry-level V39 sportscruiser to the 131ft tri-deck Princess 40M superyacht . Its yachts are built in a state-of-the-art facility, which spans more than 100,000 square metres. With more than 3,000 staff on its books, Princess Yachts is one of the biggest employers in Plymouth, but also operates in 118 other countries across the world.

You can read all the latest Princess Yachts news, reviews and features on MBY.com

1 - 15 of 15

Princess X95 review: Widebody design ushers in a brave new world

Review price: £6,950,000.00, princess s65 review.

The first model from the Plymouth yard built from the hull upwards to be a sportsbridge, the Princess S65 could be the best example of genre yet

Review Price: £1,984,308.00

Princess 68 review.

With an interior to die for and sparkling performance, the Princess 68 looks to be the whole package

Princess 68 takes to the water for sea trial

The new flybridge from Princess has undergone its first sea trial, hitting a top speed in excess of 30 knots

Motor Boat & Yachting drives the Princess S72

We put the Princess S72 to the test in the Miami heat

Princess Yachts 52

Standing tall among its rivals, the Princess 52's aim is simple - to conquer all

Review Price: £691,900.00

Princess yachts v39.

The new V39 isn't just eagerly awaited, it's the new jewel in the boating crown. Which probably explains why it's already sold out until autumn...

Review Price: £343,632.00

Princess yachts 50.

What can Princess offer in an already crowded 50ft class?

Review Price: £680,500.00

Princess yachts 72 motor yacht.

See the 72 Motor Yacht on stand SO50/berth DO40

Review Price: £1,780,000.00

Princess yachts v42.

Princess opts for the best of both worlds by keeping its hardtop soft

Review Price: £336,547.00

Princess yachts v62.

Princess V62 - suitable for cruising in northern waters

Review Price: £1,100,000.00

Princess yachts v45.

Sterndrives, performance and economy make the Princess V45 a winner

Review Price: £347,300.00

Princess yachts 54.

Luxury on the water – and who says a 50-footer can’t turn?

Review Price: £636,203.00

Princess yachts 42.

Quite simply, the Princess 42 sets the benchmark for others to follow...

Review Price: £265,115.00

Princess yachts 45.

A boat with outstanding seakeeping and very flexible accomodation

Latest videos

Princess s65 sea trial and tour: £2m sportsfly ticks all the boxes, watch: beneteau swift trawler 54 sea trial – £1.4m cruiser is the ultimate home, watch: parker sorrento sea trial: 50-knot cruiser with a killer aft cabin, watch: virtue v10 sea trial: €272k weekender.

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Princess Yachts 42 Flybridge

Length 44.23 FT

€425,000 inc VAT

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Princess Yachts V78

Length 78.18 FT

€1,295,000 ex VAT

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Length 51.02 FT

£725,000 inc VAT

Princess Yachts V58 Open

Length 60.4 FT

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New Princess X95 Vista Will Make Her Show Debut as the Largest Boat at Southampton International Boat Show 2024

September 6th, 2024

New Yachts Immediate Delivery

Princess Y72

Ref: Y72062

Princess V55

Ref: V55094

Princess F45

Ref: F45106

Lying: Mallorca, Spain

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Ref: V50943

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Princess Motor Yacht Sales

Established in 1964, Princess Motor Yacht Sales is globally recognised as the largest and most experienced Princess Yachts dealer and distributor. In partnership with Princess Yachts Limited, we currently offer the most highly developed, sophisticated range of world class luxury yachts for sale in the UK and across our European locations including Southampton, Plymouth, Germany, Spain and Mallorca. At Princess Motor Yacht Sales, we pride ourselves on providing an unparalleled range of new and used boats for sale, with friendly professional advice available from our industry experienced teams.

This includes the breath-taking Princess F Class with spacious cockpits, exceptionally luxurious saloons and outstanding spacious cabin designs. These beautiful Princess yachts for sale provide phenomenal pleasure, both at sea and in port. The Princess X Class series of ‘Superfly’ yachts present a new way of yachting with adventure in mind with the flagship Princess X95 and her sister the X80, whilst the Y Class provides luxury and sublime speed and handling combined.

Our S Class range of motor yachts provides everything needed for thrilling watersports along with truly luxurious, spacious interiors, ideal for entertaining. And our V Class Yachts offer an uncommon combination of phenomenal luxury with astonishing performance.

Our clients love being able to relax in the knowledge and confidence that their vessel is supported by unrivalled aftersales service around the globe. We are totally committed to providing the best possible level of service and support to Princess yachts owners, wherever they may be. Our technicians are both trained and directly employed by us which makes them reliable experts who can quickly resolve any issues or enquiries. And our many years of experience mean that we understand how important it is for you to be able to contact help whenever and wherever you need it, which is why we provide an out of hours helpline staffed by experienced Princess engineers. No matter what time of day, what day of the year or where you might be, a Princess trained engineer is ready to answer your call and provide you with complete peace of mind.

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