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White River Marine Group buying Hatteras Yachts, targeting 500 jobs in New Bern

NEW BERN, N.C. (WITN) - White River Marine Group is acquiring Hatteras Yachts, and will target 500 jobs at the New Bern plant.

The announcement was made this afternoon in New Bern by Gov. Roy Cooper.

Cooper said the company is investing $35 million and will modernize the Glenburnie Road plant.

“It’s continuing on what has made this place legendary around the world, and that’s craftsmanship,” said Johnny Morris, founder of Bass Pro Shops. “From cabinetry, to lamination to everything involved with building fine quality boats, and being built by people that understand fishing and quality.”

The company said it will bring all of its saltwater offerings under one roof to New Bern. While it plans to grow the Hatteras brand, it will also relocate production of the MAKO and Ranger Saltwater brands to New Bern.

White River Marine Group is the largest manufacturer of fishing and recreational boats, by volume and its parent company is Bass Pro Shops.

Cooper said the deal had been in the works for only about 45 days before the deal was finalized.

The state says the company is eligible for up to $5.4 million in a Job Development Investment Grant spread over a 12-year period.

The state says White River Marine plans to generate “hundreds of new jobs” to the area.

It plans to offer customers demo rides on the Atlantic Ocean and opportunities to tour the factory.

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Hatteras is a technology-driven Print Solutions Provider for Fortune 500 companies throughout the world such as Armani Exchange, L'Oreal, Merck, Calvin Klein, Moet Hennessy, BMW, and many others.

Named one of New Jersey's Top Workplaces two years in a row (2023 and 2024), Hatteras has amazing opportunities for professionals who are willing to learn, who are team players, and who put the customer’s success as a first priority.

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A career opportunity at Hatteras is an opportunity to become part of our ambition, diversity, and culture and to have a chance to learn from, work with, and grow professionally among people who are leaders in their fields.

Our ability to provide graphic communication solutions across a broad range of media outlets allows us to be your one stop for all of your graphic communication needs. The superior quality and service that we provide is due to our employees and their total commitment to satisfying the needs of our customers. This, coupled with our state-of-the-art facilities, makes Hatteras an industry leader. We are always looking for creative, bright, hard-working individuals to join the Hatteras team.

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Working at Hatteras Yachts

Hatteras yachts overview.

Experience a life without limits with Hatteras Yachts, the industry leader in convertible sport fishing yachts for 60 years.

Hatteras Yachts has been around for a long time. It was founded back in 1959. This established company loves to hire graduates from University of North Carolina at Greensboro, with 11.5% of its employees having attended University of North Carolina at Greensboro. Hatteras Yachts is a great place to work and is featured as number 7 on Zippia's list of Best Companies to Work for in New Bern, NC .

Based in North Carolina, Hatteras Yachts is a key player in the manufacturing industry with 1,320 employees and an annual revenue of $53.0M.

Hatteras Yachts's Mission Statement

To profitably design, build, and deliver the most desirable yachts in the world.

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• The key people at Hatteras Yachts is James Nesbitt .

Hatteras Yachts Rankings

Hatteras Yachts is ranked #7 on the Best Companies to Work For in New Bern, NC list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

• #7 in Best Companies to Work For in New Bern, NC
• #1 in Best Manufacturing Companies to Work For in New Bern, NC
• #2 in Biggest Companies in New Bern, NC

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Hatteras Yachts diversity

• Hatteras Yachts has 1,320 employees .
• 25% of Hatteras Yachts employees are women , while 75% are men.
• The most common ethnicity at Hatteras Yachts is White (63%).
• 17% of Hatteras Yachts employees are Black or African American.
• 11% of Hatteras Yachts employees are Hispanic or Latino.
• The average employee at Hatteras Yachts makes $49,437 per year.
• Employees at Hatteras Yachts stay with the company for 5.3 years on average.

Hatteras Yachts Financial Performance

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Zippia gives an in-depth look into the details of Hatteras Yachts, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hatteras Yachts. The employee data is based on information from people who have self-reported their past or current employments at Hatteras Yachts. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Hatteras Yachts. The data presented on this page does not represent the view of Hatteras Yachts and its employees or that of Zippia.

Hatteras Yachts may also be known as or be related to Hatteras Yachts.

johnny morris buys hatteras yachts

North Carolina Gov. Roy Cooper announced the purchase in the Hatteras New Bern, N.C. plant standing in front of the 40’ fiberglass NitWits, the first Hatteras ever built more than 60 years ago.

NEW BERN, N.C. — White River Marine Group, LLC, a leading manufacturer of recreational boats, will open a manufacturing facility in Craven County, with a target of 500 jobs, Gov. Roy Cooper announced Thursday.

The company will make a significant investment in New Bern, creating its first coastal manufacturing site and adding Hatteras to its portfolio of well-known brands.

“Boat and marine manufacturing requires specialized and experienced workers, and White River Marine knows our state can deliver the people they need to successfully expand their business in New Bern,” said Governor Cooper.

White River Marine Group

White River Marine Group (WRMG), an affiliate of Missouri-based Bass Pro Shops, is the world’s largest manufacturer of boats. Founded by noted angler and conservationist Johnny Morris, WRMG builds legendary performance boat brands like TRACKER, the No. 1 fishing boat in America for the past 45 years in terms of units sold, and ASCEND, the world’s best-selling kayaks. Other leading brands include MAKO, Ranger, Nitro, Triton, Tahoe, Sun Tracker and Regency pontoon boats.

The expansion will shift the focus of the company’s saltwater manufacturing from the Midwest to the sea, closer to the saltwater market and a thriving community of craftsmen and women. The company will continue to support and grow Hatteras, as well as relocate production of iconic saltwater boat brands MAKO and Ranger Saltwater to New Bern, which is a premier location for saltwater fishing.

Major Investment in Hatteras Manufacturing

Plans call for a major investment to modernize the Hatteras facility and establish a state-of-the-art coastal manufacturing center generating hundreds of new jobs. Consistent with Bass Pro’s reputation for turning shopping for outdoor gear into an experiential adventure, the plant will offer customers demo rides on the Atlantic Ocean and opportunities to tour the factory. It will also serve as an R&D center for sea-trialing and product development across all three brands.

Morris is a big fan of the area and has spent many days fishing in the Outer Banks for big tuna and marlin. The local sportfishing culture is a major inspiration for the company to relocate its saltwater manufacturing.

Morris is a Long-Time Fan of Hatteras Yachts

“With Hatteras’ rich heritage of craftsmanship and access to some of the world’s best offshore angling, our aim is to help solidify New Bern as the world’s capital for saltwater gamefish and boat building,” said noted conservationist and avid angler Johnny Morris, who founded and grew both Bass Pro Shops and White River Marine Group to become North America’s premier outdoor and conservation company.

“We love the passion for fishing and commitment to craftsmanship found in New Bern. We’re very grateful to Governor Cooper and his team, as well as local officials and leaders including Craven County Manager Jack Veit and Craven County Board of Commissioners Chairperson Jason Jones for their genuine welcoming spirit and their leadership in supporting our vision to invest in this incredible angling community.”

“The marine trades are an important part of North Carolina’s heritage,” said North Carolina Commerce Secretary Machelle Baker Sanders. “It’s great to see a company with the leadership and reputation of White River Marine choose our state for this important expansion of their company.”

The regional economy will benefit from a more than $22 million payroll impact each and every year.

North Carolina Sugar

White River Marine Group’s project in North Carolina will be facilitated by a Job Development Investment Grant (JDIG) approved by the state’s Economic Investment Committee earlier today. Over the course of the 12-year term of this grant, the project is estimated to grow the state’s economy by $1.17 billion. Using a formula that takes into account the new tax revenues generated by the new jobs, the JDIG agreement authorizes the potential reimbursement to the company of up to $5,441,400, spread over 12 years. State payments only occur following performance verification by the departments of Commerce and Revenue that the company has met its incremental job creation and investment targets. JDIG projects result in positive net tax revenue to the state treasury, even after taking into consideration the grant’s reimbursement payments to a given company.

White River Marine’s JDIG agreement could also move as much as $604,600 into a fund that helps rural communities across the state attract business in the future. When companies select a site located in a Tier 2 county such as Craven, their JDIG agreements move some of the new tax revenue into the state’s Industrial Development Fund – Utility Account. Local communities in more economically challenged areas of the state use grants from the Utility Account to build public infrastructure projects, which can improve a community’s ability to attract companies to their regions.

“It’s great to see the next chapter open for this important manufacturing site in our region,” said N.C. Representative Steve Tyson. “White River Marine Group is the number one company in their industry, and we welcome the new jobs and investment they’re bringing to New Bern and Craven County.”

“Great economic development announcements don’t happen by themselves,” said N.C. Senator Norman Sanderson. “I’m proud of the many community partners that worked tirelessly behind the scenes to help us reach this achievement. All of us will continue to support the company as they put down roots and grow here.”

Partnering with the North Carolina Department of Commerce and the Economic Development Partnership of N.C. on this project were the North Carolina General Assembly, the North Carolina Community College System, the North Carolina Department of Revenue, Craven County, the Craven 100 Alliance, North Carolina’s Southeast, and the Craven County Economic Development Department.

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Hatteras Yachts Salaries - How Much Does Hatteras Yachts Pay? Browse Hatteras Yachts Salaries by Job Title

Updated August 26, 2024

What is the average salary for Hatteras Yachts employees in the United States?

Hatteras Yachts employees earn $50,000 annually on average , or $24 per hour, which is 28% lower than the national salary average of $66,000 per year. According to our data, the highest paying job at Hatteras Yachts is 141,000 CFO at $a annually while the lowest paying job at Hatteras Yachts is a Production Worker at $22,000 annually.

Find Hatteras Yachts Salaries by Job Title

25 Hatteras Yachts employees have shared their salaries on CareerBliss. Select your job title and find out how much you could make at Hatteras Yachts.

$116K Plant Manager Average Salary at Hatteras Yachts in the United States (2 salaries)

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Plant Manager is the highest paying job at Hatteras Yachts at $116,000 annually.

What is the lowest paying job at Hatteras Yachts in the United States?

Production Worker is the lowest paying job at Hatteras Yachts at $22,000 annually.

How much does a Hatteras Yachts employee make on an average/hour in the United States?

Hatteras Yachts employees earn $50,000 annually on average, or $24 per hour.

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Hatteras Yachts lays off approximately 80 workers amid uncertain economic environment

Hatteras Yachts has laid off approximately 80 workers this past week at its New Bern plant in North Carolina, USA. 

Bass Pro, which acquired Hatteras Yachts through White River Marine Group in 2021, stated that the cutbacks were driven in part by the "current economic environment", but that every effort was being taken to "support [its] people" as the yard continues to navigate the uncertainty of the market. 

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