benetti yachts headquarters

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New U.S. Headquarters for Benetti

• By Yachting Staff
• Updated: October 29, 2014

Benetti Yachts office in Fort Lauderdale

The Italian yacht builder Benetti, which earns about half its business from the United States, has opened a new U.S. headquarters on 17th Street in Fort Lauderdale.

The office is designed not only as a showroom, but also as a gathering place for owners and brokers. Its design is based on the look of Benetti’s showroom in Viareggio, Italy, with dark-tinted rosewood, ivory leather and bronze details. Floors are marble with teak inserts, and Yachtique showcases are crystal. Furnishings are from Italian designers including Stefano Ricci, Armani, Yachtline and more.

“We have had significant commercial success here, and the new offices confirm our local presence,” Tommaso Bilotta, brand manager of Benetti Americas, stated in a press release. “We have welcomed our clients to the great Benetti family, and now we want to keep them in our house, as comfortably as possible.”

Learn more at www.benettiyachts.it.

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BENETTI Yachts – Operating Since 1873

Benetti yachts are one of the oldest yacht-building shipyards in the world.

From launching their first mega yacht in the 60s, they are, inarguably, one of the leading luxury yacht builders today.

But this company has also seen its fair share of tough times.

Benetti Yachts History

The patriarch, Lorenzo Benetti, founded the shipyard in 1873. He operated it successfully until he died in 1914.

Rather than allow the company to vanish with time, his sons, Emilio and Gino, took over from him.

As the brothers renamed the company, Fratelli Benetti (Brothers Benetti in English) specialized in the construction of sailing vessels for the navy and commercial use.

In 1950, they decided it was time to move the business in a more modern and profitable direction.

This time, Fratelli Benetti’s focus was split between leisure and commercial sailing vessels. Also, Lorenzo Benetti’s great-grandchildren had joined the business.

His great-grandson Lorenzo, who was named after him, led the leisure arm of the business.

The leisure part of the business began to take orders for yacht building and, in the 1960s, they launched their first yacht made with steel and wood.

They enjoyed huge successes and world recognition until they launched the 85.9-m Kingdom 5KR (then called Nabila ) in 1980.

At the time, this was the largest motor yacht in the world, and it caused the company to suffer substantial financial losses. Eventually, they filed for bankruptcy in 1984.

But this wasn’t the end for Benetti Yachts.

Several companies bid for Benetti’s assets, and Azimut, another Italian yacht builder, won.

Today, the Azimut|Benetti Group takes orders of more than a billion dollars annually, and they continue to launch some of the largest and finest yachts in the industry.

Benetti Yachts Notable Launches

Benetti takes contracts for both custom and semi-custom projects.

It built the 45-m Ego in 1984 and, in 2004, launched the 49.95-m Jo .

They also constructed the 52-m Quantum of Solace , the 60.95-m Diamonds Are Forever, and the 69.3-m Spectre .

Benetti Yachts Summary

Regardless of its troubled history and several changes in name and leadership, Benetti persists and maintains its role as one of the leading companies in yacht building.

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The story behind Benetti: The House of Yachting

As one of the oldest shipyards in the world, Benetti describes itself as The House of Yachting to encapsulate its 150 years of history, experience, tradition, and knowledge. Benetti’s legacy includes some of the world’s most recognisable yachts, including Spectre , Freedom (ex: Reverie ) and Soundwave (ex: 11.11) , that have been created by leading designers, such as Giorgio Cassetta and Stefano Natucci.

“The House of Yachting should not be understood as a proper brand per sé,” says Marco Valle, the Azimut | Benetti Group’s CEO. “It is a way of describing the shipyard which contains a promise to its clients and partners. Benetti has such a presence in the yachting industry because it is The House of Yachting, and that is what has allowed the shipyard to develop such a unique and valuable offering.”

Founded in 1873

Benetti’s impact on the superyacht sector is monumental, with 362 yachts measuring over 24 metres delivered to date according to BOATPro. One yacht that proved to be a huge turning point for the brand was the 86-metre Nabila. The largest and most extravagant superyacht on the water when she was launched in 1980 she set new standards in the sector. The build ultimately led to financial trouble for the build, but this then opened the door for Paolo Vitelli to purchase the brand.

Now more than 40 years later, this milestone has been followed by a myriad of modern-day successes, which have all contributed to Azimut | Benetti Group’s status as the world’s most extensive yacht and megayacht network.

In 2016, Benetti took a bold initiative to create a building hub dedicated to the construction of yachts over 80 meters. From this shed came the likes of the 107-metre Luminosity , 107-metre Lana and 108-metre IJE – the trio of yachts delivered in 100 days in 2020 that broke Benetti’s 100-metre barrier and set a new record for the industry.

More recently, the Benetti B.Yond 37M established itself as the greenest model in its class. The technologically forward and revolutionary semi-custom design features four decks and a steel hull powered by a hybrid system.

Not just a builder

While expanding its portfolio, Benetti accrued the knowledge and ability to meet increasingly innovative and demanding orders. Time and time again, the yard delivers on its highly-engineered naval platform with beautiful finishes, future-proof decor and technology – all of which benefits from Benetti’s rich history, experience and heritage.

“Benetti is not just tradition, it is also continuous innovation, a constant effort to put its deep knowledge at play to anticipate the desires of its owners and the latest trends on the market,” explains Valle. “The House of Yachting’s purpose is to set Benetti’s all-encompassing standard as a benchmark in the global luxury yachting scene.”

Another contributor to The House of Yachting’s high standards is the yard’s cooperation with brilliant architects and designers. Since the 1980s, Benetti saw a rising evolution in size and complexity of the yachts, which demanded input and expertise from the likes of Sinot Yacht Design, Bannenberg & Rowell Design, RWD, Cor D. Rover, Bonetti/Kozersky and Studio Lazzarini Pickering. As a result, Benetti was able to become one of the most versatile and innovative builders that delivered on design and functionality in a uniquely recognisable style.

Benetti’s Order Book

Today, Benetti reports a full order book until 2027, filled with a variety of custom builds and yachts from its five-category fleet: Class, B.Yond, Oasis and B.NOW. With 58 upcoming superyacht deliveries recorded on BOATPro, Benetti’s two sites in Viareggio and Livorno are working non-stop.

“There are more than 200 suppliers in our supply chain, and we have developed a relationship of value and trust with each one of them,” explains Valle. “We involve our partners in all of our future projects so that we can keep growing together.”

A superyacht ordered with Benetti can take up to five years to be completed. For Benetti owners, the wait is nothing short of worthwhile. “Our owners are lovers of beauty, deep connoisseurs of aesthetics and art, with very clear ideas about the design and technologies they want on board and are therefore willing to wait longer to have their Benetti yacht,” explains Valle.

“They identify with our values and know that we can guarantee them very high-quality standards. They know that Benetti is able to respond to any of their wishes because we guarantee thorough control over every phase of the project – from design to the realisation of every smallest detail – following them step by step at every stage, including after sales.”

Nautical success

The Azimut | Benetti Group is the world’s largest superyacht builder by total length of yachts under construction in BOAT International’s Global Order Book , and has been since 1999. The secret to this success? “We do really believe that one of the reasons for our success as The House of Yachting lies in our origins,” says Valle. “Benetti has its roots in Tuscany, in what is still today one of the main hubs of the yachting industry, while at the same time being the cradle of art.”

“Being this close to cities such as Florence, Pisa, and Siena, just to mention a few, has certainly influenced the development of this concept of elegant beauty that we want to embody in our yachts and that our owners have come to appreciate and recognise,” he adds.

To find out more about The House of Yachting and Benetti’s future builds, contact the yard directly here .

More stories

Benetti was established in 1873, making it the oldest Italian builder of motor yachts and an icon of timeless Italian styling and construction excellence. Each yacht is unique and built to suit the owner’s needs and desires.

This Italian shipyard designs, builds and markets vessels in composite materials, aluminium and steel from 29-45m and boats in steel and aluminium from 45 to more than 100m. The fleet consists of five categories: Class, Oasis, B.Yond, B.Now and Custom designed to meet all the needs of the market.

Benetti employs highly skilled specialists at its two production sites, Livorno and the headquarters in Viareggio. There are also offices in Fort Lauderdale, Dubai, Hong Kong and London. Benetti is part of Azimut|Benetti Group, the world’s largest privately owned yacht builder and a guarantee of continuity and financial stability. Founder and majority shareholder Paolo Vitelli has been firmly at the helm for the last 50 years.  

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Benetti yachts.

Founded in 1873, Benetti is the storied Italian shipyard specialized in luxury yachts, an icon of timeless style and construction excellence. Every yacht is unique, developed around its owner. Benetti designs, builds and sells vessels in composite materials from 34 to 44 meters and boats in steel and aluminium from 37 to more than 100 meters. The fleet consists of six categories: Class, Oasis, B.Yond, B.Now, B.Century and Custom. Part of the Azimut|Benetti Group, a world leader in the industry, Benetti recruits only highly skilled personnel for its Livorno production unit, Viareggio headquarters and offices in Fort Lauderdale, Dubai, Hong Kong, Singapore and London.

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Home | Brand

For over 50 years, passion, quality and attention to detail have been the values that define the brands of the Azimut|Benetti Group.

From production to assistance, through hospitality, the history of the Group is the pioneering one of those who experiment with solutions never seen before, optimize comfort and performance from a sustainable point of view, develop a completely original aesthetic taste. It is the story of those who revolutionized life on board and traced the new routes of the yachting industry, which were then plowed by shipyards all over the world. It is a story of Italian style and ever-evolving design.

YACHTS & SUPERYACHTS

Fluid lines, comfort, elegance and an unmistakable Italian style. Safe, efficient and cutting-edge yachts, based on an eco-conscious approach.

Founded by Paolo Vitelli in 1969, Azimut Yachts offers to owners around the world a wide range of motor yachts from 42 to 125 feet in length, organised in seven lines. The brand stands out for the spirit of innovation that puts it at the forefront of trends and solutions in technology and design recognised throughout the world of yachting.

Icon of an Italian timeless style and of construction excellence, Benetti is among the largest shipyards of megayachts from 37 to more than 100 meters. Benetti operates in the historic Viareggio headquarters and in the Livorno production facility, which is currently the largest shipyard in operation in the world.

INTERIOR DESIGN & REFIT

Unique and customized services for life on board, maintenance and refitting.

Lusben is one of the leading yacht refit shipyards in the Northern Mediterranean. Through a dedicated network of three avant-garde facilities – Viareggio, Livorno and Varazze – the shipyard carries out important projects and tailor-made services for the world’s superyachts and sailing yachts, with a very high level of professionalism, skills and Italian know-how.

Founded in 2008, Yachtique offers the highest onboard decoration and supply service. Over the years the services have expanded and enriched with excellent experiences, coming to create customized interior design solutions and projects.

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Contemporary, clever and audacious, Azimut offers the most extensive range of 12 to 38 meter yachts in the world through six Series: Atlantis, Flybridge, Grande, Magellano, Verve and S.

The historic Italian shipyard founded in Viareggio (Italy) in 1873, specialized in the construction of luxury super and giga yachts that propose revolutionary concepts of heightened finesse.

Conceived for ship owners in search of a tailored experience, Yachtique is a service that allows for full customization of yacht interiors through a selection of high-end interior design brands.

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