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Exclusive: Lurssen launches 122m Project JAG with Jaguar Emblem under bowsprit

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By Editorial Team   10 August 2023

Earlier today Lurssen flooded their floating dock at their Rendsburg facility to launch Project JAG , shrouded in secrecy throughout her build this is the first glimpse of the  newly finished 122m (400ft) superyacht being built for an experienced owner.  

At the time of her technical launch back in June 2021, we believed that her extended bowsprit would be used as an area to display the owner's American football team mascot from the Jacksonville Jaguars as seen on his last yacht. However, looking at these exclusive first sneak photos it appears that her designers have come up with a new approach and that a Jaguar mascot has been designed under the bowsprit instead.

As can be seen in the photos above - it appears that there is a stylized pouncing Jaguar under the bowsprit, reminiscent of Jaguar motor car's famous Leaping Jaguar logo hood ornaments which were first introduced in 1945. This is another example of how Italian design powerhouse Nuvolari & Lenard likes to push the boundaries of yacht design to the next level and break the norm.

In 2014 the owner's 95m/312ft  superyacht KISMET caused quite a stir after turning up in London, as the yacht crew attached a beautiful silver Jaguar mascot to her bow. Positioned with one paw in the air and the other resting on an American football helmet, the majestic cat is a striking addition to the spectacular Espen Oeino-designed motor yacht.

Traditionally, bowsprits were only found on sailing yachts where the stays of the foremast are fastened. However, over the last decade, bowsprits are increasingly seen on  motor yachts , used by designers to add extra LOA and a creative extension of the aesthetic design. The 90m/295  luxury charter yacht 'Phoenix 2’ , also built by Lürssen was one of the first, featuring a stunning silver Phoenix on her bowsprit which appears to be about to take flight. 

The beautiful 73m (239.6ft) superyacht TITANIA also features a captivating bowsprit, adorned with a silver mascot of a woman leaning out towards the ocean.

What we know about Project Jag

Commissioned by an owner who has bought two Lurssen superyachts in the past, Project Jag boasts an elongated appearance with a contrasting monochrome hull and superstructure plus abundant exterior deck space, ideal for multiple alfresco dining and lounge options. Creating a unique visual effect, Project Jag has an elegant curve along each side of her superstructure, merging her black and white monotones towards the stern.

Interiors that can accommodate up to 20 guests in an 11-cabin layout have been penned by Reymond Langton, and are described as a "beautiful, bespoke homage to the owner’s lifestyle", by the shipyard.

Set to be a trendsetter in multiple ways, standout features of the striking four-deck superyacht look to include a helipad, an indulgent health and wellness area plus a swimming pool, indoor and outdoor cinemas, and a state-of-the-art gym.

At this time it is not clear if Project Jag will be available as a yacht charter upon delivery. However, to discover Lürssen vessels that are currently for rental, take a look at the range of  Lürssen yachts available to charter .

Photo credits: Steffen Mayer

LURSSEN YACHTS WITH YACHT BOW MASCOTS

95m Lurssen 2014

90m Lurssen 2010 / 2024

73m Lurssen 2006 / 2020

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90m Lürssen superyacht Phoenix 2 sold

The 90.1-metre Phoenix 2 has been sold with Rupert Nelson of Burgess representing the buyer and joint central agents Burgess and Cecil Wright representing the seller. 

Built in steel and aluminium by Lürssen and designed throughout by Winch Design , Phoenix 2 was delivered in 2010 and refitted in 2019.

Phoenix 2 accommodates up to 14 guests in seven cabins. The full-beam owner’s suite, forward on the main deck, is accessed from the main deck or by using a glass spiral staircase from the owner’s private observation lounge and office on the upper deck. The circular sweep of the windows and their wraparound views is echoed in the black circle in the carpet and the recessed lighting overhead. Spectacular his-and-her bathrooms in contrasting marbles feature a bath and a steam shower, and one of the walk-in wardrobes can be concealed should her new owner wish to operate her commercially. There are three guest double VIPs, two double cabins and a twin-berth cabin, as well as quarters for a crew of 28.

The style is grand Art Deco with a ballroom, a gilt-and-black Steinway grand piano, vast dining table, crystal chandelier and an adjoining wine cellar. Features include a cinema, a winter garden with guest dining in open air or climate control, a beach club and a beauty salon with a Hammam. 

New York and its skyline were the inspiration for Phoenix 2’ s styling, from the Empire State skyscrapers on the bar stools in the skylounge bar, lit by uplighters reminiscent of the torch held by the Statue of Liberty, to the firebird figurehead that looks as if it may have flown in from the Chrysler Building. Everything from the door handles to the cutlery is hand-made, each a work of art in its own right.

The sundeck sports a seven-metre oval pool with skylights filtering natural light into the lobby below. There are two Jacuzzis, one of which is exclusively dedicated to the owner, and two helipads. An elevator takes guests to the lower deck lobby to embark on one of the two 10-metre tenders – one is a limousine and the other a sports boat. A four-metre deep swim platform has large hydraulically operated steps lowering into the water for easy access from the sea.

The Lloyd's Register-classed, 2,667GT yacht has a cruising speed of 14 knots and maximum speed of 18 knots. Under twin 2,670hp MTU engines, the yacht's range is 6,000 nautical miles.

Phoenix 2 was asking €124,950,000 with VAT paid.

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Manufacture

Welcome to a voyage of discovery like no other

From inspiration to maiden voyage

Custom-building a modern luxury motor yacht is a process of milestones or, more aptly, a voyage of many discoveries. Each step is an exhilarating achievement, a source of great joy for the owner and professional pride for Lürssen’s engineers and technicians. It all begins with an inspiration, your vision of a yacht as individual as your personality. There are no limits during this initial, creative phase: all thoughts and wishes are welcome. The design team and Lürssen’s experts will work with you to give form to your dream, visualized in 3D renderings. Although many aspects remain open to revision in later project phases, final approval of the design means physical work on the vessel itself can begin.

The first cut

The first tangible step in the shipbuilding process, the first steel cut, is an occasion of great excitement accompanied by ceremony. The joyful event takes place directly in our own facilities, usually before the eyes of the owner and project team. Here, a small shape is cut out of the steel sheet. This piece often becomes an adornment of the yacht or an owner’s keepsake. From this point on, the exterior design of your yacht takes shape on a step-by-step basis.

Good luck coins

Now that steel-cutting is underway, the ship’s keel – the backbone of the structure – must be laid to begin construction of the hull. In a tradition dating back to the early days of shipbuilding, a ceremony takes place to mark the laying of the keel. But before keel laying, part of the ritual is to place one or two coins under the keel block. There they remain until the vessel is ready to leave the dry dock. The coins, which according to maritime lore bring good fortune to the ship, are often later welded to the hull.

Keel laying ceremony

This step is one of the most a momentous milestones in the shipbuilding process. Although in modern shipbuilding the keel is generally no longer laid as a single beam, but rather in segments, watching as the first module of the ship’s hull is lowered onto the keel block is truly breathtaking – even for seasoned shipbuilders and yachtsmen. The ceremony is usually attended by the owner.

Construction continues

The manufacture of a Lürssen luxury motor yacht or megayacht involves literally hundreds of highly skilled and qualified technicians and engineers, each specialized in different trades and disciplines. These including welding and other forms of metalworking, electrical engineering, woodwork and a wide spectrum of painting and finishing methods. Using the block construction process, entire multideck segments of the hull and superstructure are built and outfitted with preinstalled technology such as piping, electrical cables and other components, before assembly at the building dock. Throughout the multiyear process, the Lürssen project team works closely with the owner’s representatives. The video below offers a fascinating glimpse, showing the construction of the 156-meter, 15,917-ton megayacht Dilbar – the world’s largest-ever private motor yacht.

Launching – The yacht enters her true element

Whether launched down the slipway or by flooding the dock, as is the case with the larger Lürssen superyachts, the vessel’s first encounter with water is a highly exciting and emotionally charged milestone. To see a custom-built luxury motor yacht, the product of years of planning and intensive work, float freely in her element for the first time is one of the true joys shared by yacht owners and yachtbuilders alike. Depending on the owner’s wishes, the naming may take place at this point or on final delivery. Christenings are carried out with varying levels of ceremony, in some cases focusing on the naming of the vessel, in others including blessings bestowed by a representative of the owner’s religion. In all cases, it is an unforgettable moment. The film below offers some impressions of recent Lürssen superyacht launches.

Launching – Unforgettable moments

Following the launch, the yacht’s interior furnishings and other final touches are completed. During this intermediate period, the sea trial takes place with officials from the applicable maritime classification society as well as the owner’s representatives on board. Before final approval can be given, the authorities carry out the Sea Acceptance Test (SAT) including parameters such as high- and top-speed performance, dynamic position, navigation, noise and vibrations, lifeboat deployment, stabilizers, temperatures and anchor function.

Delivery – Time for the maiden voyage

This is the moment every yacht owner dreams of, when you take possession and can embark on the maiden voyage. From this day on, the yacht becomes your personalized home at sea, your luxury villa anywhere, anytime. A unique oasis for you, your family, friends and guests. Many owners value the pleasure and convenience of always having their favourite comforts with them while travelling: a private chef, special bed linen or certain works of art. Whatever preferences you have, you can look forward to an entirely new dimension of luxury travel, adventure and the sheer, incomparable joy of life at sea.

Welcome aboard, welcome home

Lifetime support

The yachting life is all about luxury travel and entertainment in complete freedom. To ensure that your yacht life is totally free of care and complications, we offer comprehensive lifetime support for your vessel. Our services provide not only peace of mind and pure yachting pleasure, but also make sure your yacht stays as strikingly beautiful as the day she embarked on her maiden voyage.

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